How Tech Brands Avoid Being Boring Savvy Tech Marketing 5/1/2013 (5) comments Think about the larger picture and emphasizing the human element to tell stories that will improve your branding.
Telling Your Tech Brand Story Visually Savvy Tech Marketing 4/8/2013 Post a comment Humans enjoy and learn from great stories; apply the concept to
your marketing messages, and you'll do right by your audience.
Getting the Tech News Out Savvy Tech Marketing 12/12/2012 (11) comments When you have newsworthy information, integrating your information using various on- and off-line media is obviously preferred.
When Vacillation Kills Great Tech Marketing Savvy Tech Marketing 10/1/2012 (2) comments Desired marketing results in the technology market most often come from people repeatedly and rapidly executing clearly defined plans.
Is Your Management Team Visible? Savvy Tech Marketing 9/6/2012 (10) comments Management's strategic investment in awareness and credibility will earn your company a well-recognized place in its market.
Executing Tech Content Marketing Savvy Tech Marketing 6/1/2012 (5) comments B2B firms don't have to sound stuffy and staid. Even IBM has become more hip, and your company can, too, with effective content marketing.
So You Want to Talk to Tech Editors? Savvy Tech Marketing 4/2/2012 (11) comments Here are some tips from a veteran technology marketing professional on how to get stories published in industry and general publications.
Doing Great PR on a Shoestring Budget Savvy Tech Marketing 3/1/2012 (10) comments A successful marketing campaign does not require a multimillion-dollar budget. Here are a few pointers for the cash-strapped tech firm.
Creating Effective Tech PR Strategies Savvy Tech Marketing 2/10/2012 (15) comments An effective public relations campaign for high-tech firms should have strategic direction and engage the company's management team.
Developing Messaging for Tech Marketers Savvy Tech Marketing 10/3/2011 (18) comments Here are steps high-tech executives can take to improve the public image of their companies and achieve successful corporate marketing.
5 Top Benefits High-Tech Gets From Great PR Savvy Tech Marketing 9/1/2011 (12) comments A tech brand that has been communicating well during good times will be in much better shape to address its woes when something goes wrong.
Creating Tech Brand Credibility, Part 2 Savvy Tech Marketing 8/9/2011 (17) comments This blog on brand creation discusses and suggests strategies for executing the best content marketing programs for technology companies.
Creating Tech Brand Credibility, Part 1 Savvy Tech Marketing 8/2/2011 (10) comments Providing information not available at competitors drives differentiation that effectively separates one tech brand from others.
The Link: Social Media & Tech Marketing Savvy Tech Marketing 6/1/2011 (8) comments There are ways to link social and technology marketing strategies to create significant advantages for electronics manufacturers.
Engineers Can Do Public Relations, Too Savvy Tech Marketing 2/9/2011 (18) comments Bringing engineers into high-tech marketing communications can be a valuable part of demonstrating a company’s core competencies
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Archived Dialogues
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Euro-Crisis: What It Means for High-Tech Firms Join EBN Editor in Chief Bolaji Ojo and Contributing Editor Jennifer Baljko on Thursday, July 12, at 10:00 a.m. EDT for a Live Chat on high-tech and Europe's economic difficulties.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
While no one really can accurately predict the future, we can take guidance from another Drucker saying which is the best way to predict the future is to create it.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.
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