Mark Shapiro
Latest Posts
9 Secrets of Good Online Video Interviews
Mark Shapiro  
6/27/2014   (22) comments
In the past, meetings happened in meeting rooms, and sometimes on a phone call. Now, there's a new venue of choice: video. Video Skype, Google Hangouts, and others provide a great tool to create video interviews... when used strategically.
Get Press Attention at Trade Shows
Mark Shapiro  
6/13/2014   (2) comments
High-tech organizations should use face-to-face get togethers as an opportunity to build the brand.
The Not-So-Secret Way to Get a High-Tech Whitepaper Home Run
Mark Shapiro  
5/16/2014   (6) comments
Whitepapers have the potential to be a win-win-win scenario. Potential customers get a good education, media outlets get something to publish, and the high-tech author gets some good exposure.
How to Create an Effective Online Pressroom
Mark Shapiro  
5/9/2014   (4) comments
Want to get the word out about your electronics products? Make sure it's easy for the press to work with your organization.
Build a Grandma-Friendly Pitch for Your Electronics Product Launch
Mark Shapiro  
4/25/2014   (7) comments
You have done your research. Your web site is ready to launch. You product is rock steady and works. But are YOU ready to tell the world?
Tech Startup PR Guide: Target the Right Pubs
Mark Shapiro  
4/18/2014   (3) comments
When a new high-tech product comes to market, smart electronics OEMs leverage solid PR practices to get the attention of potential customers.
Use PR to Help Launch Your Tech Startup
Mark Shapiro  
4/11/2014   (10) comments
Good PR practices can take a well-designed and well-made electronics product to the next level.




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EBN Dialogue / LIVE CHAT
EBN Dialogue enables you to participate in live chats with notable leaders and luminaries. Open to the entire EBN community of electronics supply chain experts, these conversations see ideas shared, comments made, and questions asked and answered in real time. Listed below are upcoming and archived chats. Stay tuned and join in!
Upcoming Dialogues
REMIND ME
Live Chat 9/25: Minimizing Risk in the Global Supply Chain
Dave Bowen, CEO of e-sourcing firm MarketMaker4, will be our guest as we explore ways to minimize and manage geo-political and corporate risk in supply chain and sourcing through the use of technology.
9/25/2014
Remind Me
Archived Dialogues
Live Chat 8/20: Supply Chain Trends to Watch for the Rest of 2014
The supply chain hasn't quite reached the complexity of global phenomena like weather. So we've asked Jim O'Reilly to predict trends while answering your questions.
Live Chat 7/24: Effective Channel Management
Joe Alphonse and Tom Howell of Revitas discuss how to implement an effective channel management strategy.
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