Embedded Systems Conference
Business
100 items
15 Companies Hoping Make Lebanon a Global Tech Hub
Hailey Lynne McKeefry  
2/8/2016   Post a comment
Positioning itself as a “Silicon Valley of the Middle East,” Beirut is making a home to start ups that are disrupting the electronics industry.
The Data Behind the State of American High-Tech Manufacturing
Ron Keith  
2/8/2016   Post a comment
A quick look at the statistics points to a failure to slow the decline of U.S. manufacturing.
Where Are We With Inattentive Driving?
Junko Yoshida  
2/5/2016   Post a comment
Distracted driving -- especially through the growing use of smartphones in vehicles -- is killing people on the road. Where are the technologies designed to combat the problem of inattentive or intoxicated driving?
Happy Workers = Happy Supply Chain
Hailey Lynne McKeefry  
2/5/2016   (1) comment
If employees are happy, they are going to do a better job. Smart OEMs, then, will make an effort to help employees find satisfaction.
Leverage Video to Engage & Teach New Technology
Puga Sankara  
2/5/2016   Post a comment
Dry and monotonous user manuals are too boring to engage the average worker. Getting employees up to speed through the use of video is a better option.
Paris Agreement: Supply Chain Implications
Susan Fourtané  
2/4/2016   Post a comment
The recent Paris Agreement climate deal by the United Nations Framework Convention on Climate Change held in December puts a lot on the line in regards to supply chain management.
Shipping Left Out in Climate Pact, Industry Deals with It
Bruce Gain  
2/4/2016   Post a comment
The Paris climate agreement didn't specifically charge the logistics industry with a role in change, but the industry is taking up the mantle anyway.
Weighing the Benefits & Risks of an Outsourced Supply Chain
Christopher Cobb  
2/3/2016   (1) comment
Using an outside source to manage supply chains can prove beneficial to many different kinds of companies.
UK Plans to Use Supply Chain Transparency to Combat Slavery
Ariella Brown  
2/3/2016   Post a comment
The only way to effectively stop the sale of the products of slave labor is to track all the parts used in the supply chain.
34 Automotive Startups to Watch
Junko Yoshida  
2/2/2016   Post a comment
The automotive sector has been going through something of a renaissance with automotive tech startups mushrooming at unprecedented speed. In collaboration with IHS Automotive’s analyst Egil Juliussen, we put together a list of 34 startups to watch.
European Commission Moves to Protect IP in Supply Chains
Craig Moss  
2/2/2016   Post a comment
The European Commission has launched a new initiative to address IP protection in responsible supply chains.
Google's Deep Learning Comes to Movidius
Junko Yoshida  
2/1/2016   Post a comment
Google will buy Movidius vision processing chips and license the entire Movidius software development environment. Google's goal is to expand its machine intelligence technology beyond the data center, by bringing it to mobile devices.
Super Bowl & NFL Offer Supply Chain Wisdom
Hailey Lynne McKeefry  
1/29/2016   Post a comment
The much-anticipated contract negotiations between the NFL and its athletes has the potential to highlight the importance of these types of talks in the electronics supply chain.
8 Ways the Chennai Floods Demonstrated the (Good & Bad) Power of Social Media
Puga Sankara  
1/29/2016   Post a comment
The people of Chennai came together through Facebook and Twitter to help each other at the time of the historic torrential downpour that overwhelmed the entire city. The same type of social media tools can be leveraged within the supply chain network.
Mega-Mergers Will Likely Prompt Container Shipping Price Hikes
Bruce Gain  
1/28/2016   Post a comment
High-level mergers among the world’s largest container shipping companies are reshaping the global ocean transport industry--and in the end it may mean higher prices.
Graphene-Based Inks Empowers High-Speed Manufacturing of Printed Electronics
Susan Fourtané  
1/28/2016   Post a comment
A low-cost, high-speed method for printing graphene inks and other conductive materials unveiled by University of Cambridge researchers could open up a wide range of applications including inexpensive printed electronics, intelligent packaging, and disposable sensors.
Set-Top Era Over, Says FCC
Rick Merritt  
1/27/2016   Post a comment
The U.S. Federal Communications Commission announced a proposal to force pay-TV operators to adopt open formats so any systems or software developer can access their content.
Getting Closure on the Gender Gap in Manufacturing
Hailey Lynne McKeefry  
1/27/2016   (1) comment
Encouraging women to get involved in manufacturing may be one solid path to closing the looming employment gap.
Protect Industry Against Cyberattack with These 7 Steps
Rich Quinnel  
1/26/2016   Post a comment
A report from the Department of Homeland Security recommends seven strategies for protecting industrial control networks against cyberattack.
America II Adds Nine Franchise Lines
EBN Newswire  
1/26/2016   Post a comment
Global Distributor Continues to Grow its Supply Chain
Two in Five Wearable Devices Will Be Enabled for Wireless Charging by 2020, IHS Says
Latest Research  
1/26/2016   Post a comment
Wireless-charging-enabled wearable devices have already been introduced by high-profile volume manufacturers, and the potential for growth is immense
Andrew S. Bryant to Retire from Arrow Electronics
EBN Newswire  
1/26/2016   Post a comment
Arrow Electronics announced that Andrew S. Bryant is retiring from his position as chief operating officer of the company’s global components and global enterprise computing solutions businesses.
Fingerprint Sensor Market Growth Continues Upward Trajectory, IHS Says
Latest Research  
1/26/2016   Post a comment
While Apple continues to lead fingerprint sensor manufacturing, Fingerprint Cards (FPC) rose quickly to challenge second-ranked Synaptics in 2015.
IPSO Alliance to Focus Efforts on Identity & Privacy Aspects of Smart Objects
EBN Newswire  
1/26/2016   Post a comment
The IPSO Alliance today announced that in developing the definition of a smart object framework, it is refocusing its efforts on the aspects of identity and privacy by forming an "IPSO Platform" to fully support the new charter.
Lessons Learned from Award-Winning Manufacturers
Ariella Brown  
1/26/2016   Post a comment
Industry awards are a nod to great practice--and hopefully an inspiration to others.
Counting the High Cost of Doing Nothing
Frank Cavallaro  
1/26/2016   Post a comment
Many companies mistakenly believe holding off on investments equals saving money when, in fact, it can become a costly strategy down the line.
Li Tong Group’s Consumer Trade-in Program Scores Strong Sustainability, Economic Gains for Microsoft in Hong Kong
EBN Newswire  
1/25/2016   Post a comment
Mobile phones, laptops and gaming consoles are traded in for discounts on new technologies while legacy devices are harvested for components
Printed & Flexible Electronics in Vehicles: a $5.5 billion Opportunity in 2026
Latest Research  
1/25/2016   Post a comment
Printed and flexible electronics are beginning to proliferate, with a variety of components and devices coming to market. Seve
IoT Shoots for the Stars
R. Colin Johnson  
1/25/2016   Post a comment
Arrayent, the inventor of the Connect Platform for Internet of Things brands such as Whirlpool, Pentair, Maytag Commercial Laundry, LiftMaster, and more just landed $15 million in Series C funding.
Gartner’s Next Level of Supply Chain Innovation: Federated Solutions
Lisa Ann Cairns  
1/25/2016   Post a comment
The maturation of business technology and digital business processes has enabled a new solution set and a new means for collaborative ecosystems across companies to be built. These new ecosystems espouse federated solutions that not only provide innovative opportunities for customers but also new growth capabilities for supply chain partners without taking on additional assets.
WTO Tariff Removal Makes Electronics, IT Cheaper
Logical Link  
1/25/2016   Post a comment
The WTO agreed to remove tariffs from an additional 201 IT products during its December 2015 Tenth Ministerial Conference in Nairobi, Kenya.
Apple Intros Macs with “1984” Ad, January 22, 1984
Suzanne Deffree  
1/22/2016   Post a comment
On this day in tech history, Apple premiered its “1984” commercial to a mass audience introducing Macintosh computers.
The Power of Location Based Advertising & In-Store Music
Steve Hashman  
1/22/2016   Post a comment
Anyone trying the get a customer's attention in the crowded electronics market knows that anything that will help make customers feel more comfortable is bound to help.
Monitoring the Tantalum Supply Chain
Logical Link  
1/20/2016   Post a comment
Geographic shifts in the mining of tantalum warrant supply chain monitoring.
Intel Thwarts Hackers
R. Colin Johnson  
1/19/2016   Post a comment
Intel has secretly built hardware into its 6th Generation vPro Core processors that it claims guarantee uncrackable authentication plus the ability up to share your screen with any WiDi equipped display in the world.
2016 Marks a Year of Electronics Supply Chain Evolution
Richard Barnett  
1/19/2016   Post a comment
As electronics manufacturers look ahead to 2016 and beyond, some of the biggest themes shaping the future of their supply chains will arise from the challenges they face today: Globalization, network optimization, and the Internet of Things.
Consumers Feel Perils of Connectivity
Junko Yoshida  
1/18/2016   Post a comment
Connectivity is the main thing in the Internet of Things . But what if software updates, unbeknownst to users, go haywire, leaving people -- especially seniors, the ill and babies – inside in the cold?
Amazon’s Transformation to Global Third-Party Logistics Provider
Laurie Sullivan  
1/18/2016   Post a comment
Amazon is extending its behemoth reach from e-commerce into logistics in a bid to service its own needs and increase revenues.
Al Gore on China, Mobile Web
Jessica Lipsky  
1/15/2016   (1) comment
Collaboration between China and the U.S. on global warming set a good model for the tech industry which needs to raise its sights to higher values, said former vice president Al Gore.
Cultural Intelligence Proves Critical to Global Strategy
Puga Sankara  
1/15/2016   Post a comment
Leaders need to get multicultural experience, in order to lead this ever shrinking, technologically transforming, tightly connecting world. By arming themselves with cultural intelligence, these individuals can effectively inspire, execute, and win business across borders.
EBN@C-Level: Looking at Electronics Distribution Trends with Avnet's Gerry Fay
Hailey Lynne McKeefry  
1/14/2016   Post a comment
EBN sat down with Gerry Fay, senior vice president, Avnet and president, Avnet Electronics Marketing, Global, to talk about the embeeded systems and IoT trends and about what the company sees in the year ahead.
UPS: 3D Printing Maps Out A New Future
Curtis Franklin Jr  
1/13/2016   Post a comment
UPS is embracing 3D printing as part of the future of logistics. Here's how the logistics company is using technology and some key partnerships to map out a new future for its supply chain.
The Changing Landscape of Global Ports
Bruce Gain  
1/13/2016   (7) comments
More than a dozen major ports are evolving to become critical players in the global supply chain list. Let's take a look at what ports are on the list.
Zebra Technologies' New Mobile Computer Revolutionizes Warehousing Operations, Saving an Hour per Worker per Shift
EBN Newswire  
1/12/2016   Post a comment
Enterprise-class TC8000 mobile computer's innovative design boosts productivity and reduces worker fatigue.
Rutronik becomes Global Distributor for Sensirion
EBN Newswire  
1/12/2016   Post a comment
Rutronik Elektronische Bauelemente GmbH will be serving as a global distributor for Sensirion.
Avnet Fast Tracks Embedded Display Development with New 10-inch Touch Display Kit
EBN Newswire  
1/12/2016   Post a comment
Avnet today released a 10-inch Touch Display Kit offering engineers all the elements needed to develop rich and interactive GUI applications with touchscreen capability using Xilinx Zynq-7000 All Programmable SoC evaluation and development boards.
Dachser Announces Name Change Effective Immediately
EBN Newswire  
1/12/2016   Post a comment
Dachser announced that the company will begin operating under a new trade name in the US market and will be known as Dachser USA Air & Sea Logistics Inc., effective immediately.
15 New & Old Ports Emerge as Global Trade Players
Bruce Gain  
1/12/2016   Post a comment
A variety of business and political factors are behind the emergence of ports that will be critically important to the supply chain by 2020.
Customer Demands Should Drive Operational Designs
Susan Fourtané  
1/12/2016   Post a comment
A recent PwC survey finds that changes in customer behavior are set to disrupt businesses in all industries over the next five years. However, most companies operations are not designed to deliver what customers value now or three years from now.
Predictions for the State of eCommerce in 2016: The Year of the B2B Customer
Mark Johnson  
1/11/2016   Post a comment
A cloud-based, omnichannel approach will be the secret sauce of the most successful online retailers. Here's a look at some of the biggest realities behind this trend.
3 Basics to Successfully Transform the Supply Chain with a Cloud Deployment
Rob Bernshteyn  
1/11/2016   (1) comment
The cloud and Software-as-a-Service (SaaS) promise better, faster, lower total cost of ownership ways to apply information technology to procurement and supply chain problems that have never been adequately addressed. Doing it right, though, is important.
Capacitor Maker’s Solution to Eliminate a Conflict Mineral from Its Supply Chain
Tracey Schelmetic  
1/8/2016   Post a comment
Few companies have a bigger stake in sourcing conflict-free tantalum than electronic component maker KEMET, so it went to establish an entirely closed-loop supply chain with trusted partners.
U.S. OEMs Face Big Fines With Canadian eManifest Enforcement
Hailey Lynne McKeefry  
1/8/2016   Post a comment
Moving data is often as important as moving freight. The Canadian eManifest is an important step toward improving security by receiving cargo and conveyance information before a shipment arrives at the border.
The Year in Review: Dangerous Goods Shipping Regs
Hailey Lynne McKeefry  
1/8/2016   Post a comment
Compliance around documentation and preparing dangerous shipments is a moving target. Today's infographic looks at the changes in the industry in the past year.
Supply Chain Managers: Use Certified Products in Your Supply Chain
George Japak  
1/7/2016   Post a comment
As the supply chain becomes more interconnected due to IoT technologies, it’s vital to manage these risks to maintain brand value and product quality. Certified products are a great place to start.
Faraday Future: Fact or Fantasy?
Junko Yoshida  
1/6/2016   (1) comment
Faraday Future, one of the most hyped tech companies before this year's Consumer Electronics Show, unveils its cool concept car and plans for factory in Nevada.
Windows to Success: 5 Suggestions for Improving Supply Chain Visibility
Aaron Continelli  
1/6/2016   (3) comments
Supply chain visibility provides actionable information to allow consumer electronics companies that let them work toward improved forecasting, and higher customer satisfaction.
EBN's Top 5 Distribution Stories for 2015
Hailey Lynne McKeefry  
1/6/2016   (1) comment
Distributors play a critical part of the electronics supply chain—and this year EBN kept close tabs on this important group of companies.
EBN's Top 10 Supply Chain Stories for 2015
Hailey Lynne McKeefry  
1/5/2016   (1) comment
Last year, best practices around procurement, logistics, sustainability, compliance, and more are hot topics of conversation industry wide. Will 2016 be any different?
Low-Profile Colleges Pay Off Big for Would-Be Manufacturing Pros
Frank Cavallaro  
1/5/2016   (2) comments
The college graduates of 2015 were the most indebted ever – until the next round of grads wave their diplomas in the spring.
EBN's 2015 Top 10 Electronics Industry Slideshows
Hailey Lynne McKeefry  
1/4/2016   Post a comment
The electronics supply chain has had an exciting year--and EBN was in the thick of it. Take a look at these ten winning slideshows that review, in pictures, great gains in technology, products, and supply chain practices.
8 Predictions for 2016
Rick Merritt  
1/4/2016   (1) comment
It’s been a long, busy year and my crystal ball is flashing me warnings that its battery is almost spent, so take these few blurry visions for what they’re worth.
Calculating the ROI of Your WMS
Eric Allais  
1/4/2016   (1) comment
Getting a positive ROI from a new WMS installation takes less time than distributors usually assume and the new system will continue to produce new improvements long after implementation.
Get Ready for the Holiday Returns Season
Hailey Lynne McKeefry  
12/31/2015   (1) comment
Holiday returns can take a retail e-commerce sales season from merry to bleak. Here's a look at the reality of the trend.
How to Effectively Manage Channel Data
Chanan Greenberg  
12/30/2015   (1) comment
Organizations need to be sure that they have the right processes in place to actively and effectively manage channel data.
What’s Next for the Supply Chain in 2016
Sven Boddington  
12/29/2015   (2) comments
As we get ready to turn the calendar page to a new year, it's a perfect time to look at what trends and topics will take top billing for the electronics industry in 2016.
5 Measurable Benefits that WMS Delivers
Eric Allais  
12/28/2015   (1) comment
At its core, a warehouse management system (WMS) is a tool for improving a warehouse’s ROI through improved customer service. The five key benefits of a WMS are inventory management, workforce productivity, customer satisfaction, efficient use of space and more intelligent material handling equipment.
Power Goes Fast & Smart
Andreas Glaser  
12/28/2015   (1) comment
In these times of smartphones and iPads, Industry 4.0, and the Internet of Things, new technologies and new processes from the field of power electronics are vitally important.
The Importance of Team Dynamics in the Global Supply Chain
Kella Knack  
12/27/2015   (1) comment
Teamwork and a sense of being a team player may be the most important skill in today's global electronics supply chain.
High-Tech OEMs Make Holiday Delights
Hailey Lynne McKeefry  
12/24/2015   Post a comment
With a plethora of technology gadgets hitting store shelves, there's something for everyone—but the sheer volume of choice can be overwhelming.
Reverse Logistics: Data in the Details
John Boucher  
12/23/2015   (1) comment
Visibility into your organization’s reverse logistics pipeline can present many added value opportunities that assist in improving your bottom line.
Mexico’s Thriving Automotive Electronics Industry Needs Parallel EHS Boom
Pamela Gordon  
12/23/2015   (1) comment
Automotive manufacturers in Mexico need to take special precautions to ensure environmental health and safety in their facilities.
4 Biggest Challenges of Channel Data Management
Chanan Greenberg  
12/23/2015   (3) comments
Collecting data and then converting it into information, insights and ultimately actions is what separates today's market leaders from the followers.
Leaders Explore the Trade-Offs in Successful European Supply Chain Networks
Erik Diks  
12/22/2015   (1) comment
Supply chain and distribution costs vary significantly by product type and industry, a Chainalytics' study found. .
5 Tips to Get Your Systems Ready for the Connected Economy
Rahul Asthana  
12/22/2015   Post a comment
As OEMs start to build connected devices for the Internet of Things, keeping enterprise resource planning (ERP) and other systems up to date is a critical component to success.
The Importance of On-Time Payment in the Supply Chain
Mark Medlen  
12/21/2015   Post a comment
If you want to win friends and influence people, there’s no better way than paying your bills on time, or even a little early. We’ve all learned a lot about being a good vendor, but what about being a good customer? What makes us stand out with our suppliers and get more of their attention when we need it?
Time for a High-Tech Risk Makeover?
David Roegge  
12/20/2015   (1) comment
High-tech OEMs in particular need to be proactive in assessing and revising their risk profiles.
FinTech Companies Add Supply Chain Financing
Logical Link  
12/20/2015   Post a comment
Supply chain financing is winning attention and becoming part of FinTech companies’ portfolio of services.
'Tis the Season to Party
Hailey Lynne McKeefry  
12/18/2015   Post a comment
Technology companies may be a step ahead in planning holiday get togethers--there's a lot of cool mobile apps to make the job easy.
Microchip Named as Atmel Bidder
Peter Clarke  
12/17/2015   Post a comment
Microcontroller vendor Microchip Technology Inc. (Chandler, Ariz.) is the company that has made a $3.8 billion unsolicited offer for Atmel Corp. (San Jose, Calif.), according to a Reuters report that referenced an unnamed source.
Automotive Enterprise Labeling: What to Look For
Harold Desjarlais  
12/17/2015   Post a comment
Enterprise labeling offers automotive manufacturers a variety of benefits. Choosing the correct solution, though, is a critical part to reaping potential rewards.
iPad Pro Not Ready for Supply Chain Prime Time
Puga Sankara  
12/17/2015   Post a comment
The Apple iPad Pro is cool, but it will need to evolve to be a solid supply chain and warehouse tool.
Fed Rate Hike Impacts Semiconductor Industry
Apek Mulay  
12/17/2015   Post a comment
The recent federal interest rate hike represents an important moment in the U.S. economy—and for the electronics industry.
Apple Buys Wafer Fab in San Jose
Peter Clarke  
12/16/2015   Post a comment
Apple Inc. has bought a wafer fab in North First Street, San Jose, Calif. from analog and mixed-signal chip vendor Maxim Integrated Products Inc., according to a Silicon Valley Business Journal report.
OEMs Leverage Shorter Product Lifespans to Increase Bottom Lines
Linda Li  
12/16/2015   Post a comment
The diminishing lifespan of many electronic devices, especially cell phones, are putting new pressures on OEMs, but opportunity still exists to enhance business.
Tell Apple to Stop Drinking Its Own Kool Aid: The PC Isn't Dead Yet
Puga Sankara  
12/16/2015   Post a comment
No wonder Apple is struggling to sell its products to enterprises. The iconic Apple is wrong to claim that iPad Pro will replace PCs, a statement that is surprising coming from an executive with an enterprise background at Compaq and IBM's supply chain and procurement departments.
Making Interstate Safe for Cap’n Crunch
Junko Yoshida  
12/15/2015   Post a comment
Startup Nauto plans to announce at CES 2016 a device based on cameras coupled with smart computer-vision algorithms to retrofit cars with driver-assistance technology that sets the stage for full autonomy.
Holiday Season Raises Supply Chain Opportunity & Risk
Hailey Lynne McKeefry  
12/15/2015   Post a comment
At the holiday season, the supply chain is particularly important so risk planning is critical.
West Coast Port Headaches Revisited
Jonathan Gilbert  
12/15/2015   (1) comment
Just six months after the last round of unrest, another strike affects Southern California ports. Is your supply chain at risk?
Offshore Supplier Dependency Discourages Reshoring
Susan Fourtané  
12/14/2015   (1) comment
How viable and scalable reshoring manufacturing really is? A new research paper examines how manufacturers' dependency on offshore suppliers impacts their consideration of reshoring.
High-Tech Shoppers Demand Delivery Options
David Roegge  
12/14/2015   (2) comments
Those shopping for high-tech holiday surprises are looking for carriers to offer flexible and user-focused delivery options.
Analysts Predict CES 2016 Trends
Jessica Lipsky  
12/11/2015   Post a comment
The 2016 International CES will show evolutionary progress in a range of products from cars and drones to smart homes and wearables with a heightened focus on the impact of connectivity, said analysts.
Manufacturing Day 2015 Helps Helps Shift Perceptions
Hailey Lynne McKeefry  
12/11/2015   Post a comment
Eighty one percent of students surveyed after Manufacturing Day 2015 are more convinced manufacturing provides careers that are both interesting and rewarding.
Inside NXP Merger: Dos & Don'ts
Junko Yoshida  
12/10/2015   Post a comment
The first instinct for anyone working at chip companies about to go through mergers and acquisitions would be understandably to assume the worst: There goes your job. What should be your next step?
5 Strategies for Optimizing Global Trade
Logical Link  
12/10/2015   Post a comment
Global trade inefficiencies compel chief supply chain officers to look for ways to reengineer and optimize the flow of goods.
Automotive Labeling: 7 Ways To Drive Supply Chain Efficiency
Harold Desjarlais  
12/10/2015   Post a comment
With the right enterprise labeling solution, automotive industry suppliers benefit in a variety of ways.
Standing Tall Beside Amazon in Electronic Component Distribution
Kelly Barner  
12/9/2015   (1) comment
Not everyone sees it as inevitable that the e-commerce and distribution giant will dominate electronic component distribution.
How Amazon Could Flex Supply Chain Deliveries
Laurie Sullivan  
12/9/2015   Post a comment
Amazon has eyed and captured many markets. Will logistical services be the company's next big move?
Scope, Not Scale, Drives Freescale/NXP Nuptials
Junko Yoshida  
12/8/2015   Post a comment
As NXP and Freescale completed a merger Monday, NXP CEO Rick Clemmer declined to answer a question about the number of layoffs likely to ensue. The CEO said he won’t yet know absolute numbers for a few months.
China’s Status as a Low-Cost Production Powerhouse Wanes
Bruce Gain  
12/8/2015   Post a comment
Increasingly, manufacturers are looking beyond China for new manufacturing sites as costs rise and benefits decrease.




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EBN Dialogue / LIVE CHAT
EBN Dialogue enables you to participate in live chats with notable leaders and luminaries. Open to the entire EBN community of electronics supply chain experts, these conversations see ideas shared, comments made, and questions asked and answered in real time. Listed below are upcoming and archived chats. Stay tuned and join in!
Archived Dialogues
Live Chat 01/15: CPOs Re-Shape Their Business Roles
Increasingly chief procurement officers (CPOs) are re-shaping their organizational role to focus on creating results far beyond cost controls. A new IBM survey explores how.
Live Chat 11/12: Examining the Cyberthreat to Supply Chains
The number of cyberattacks is on the rise and hackers are targeting the supply chain. Drew Smith, founder and CEO of InfoArmor, will be on hand to discuss the reality of today's threat landscape and what to do about it.