Embedded Systems Conference
100 items
Retailers Need to Woo Tech-Savvy Online Buyers
Hailey Lynne McKeefry  
2/12/2016   Post a comment
The more tech-savvy a customer is, the more likely that customer will want to buy their electronic gear using a mobile device, a new survey from UPS finds.
Why Is Industry 4.0 So Scary But Necessary At the Same Time?
William Ng  
2/11/2016   Post a comment
People don’t like change, but as did the three industrial revolutions before it, Industry 4.0 will deliver painful change and irrecoverable harm to those that don’t adapt.
Automotive Tech Advances Cast a Wide Net for Semiconductor Growth
Lisa Ann Cairns  
2/11/2016   Post a comment
Although the momentum for “driverless cars” has been gaining speed, there are many initial tech challenges to overcome. Meanwhile, the path towards autonomous vehicles is presenting healthy and sustainable competition for a wide set of companies along the semiconductor and electronics supply chain.
Maximize the Full Potential of 2015’s $100B M&A Activity
Dan Glotter  
2/10/2016   Post a comment
For merging companies in the manufacturing industry, it is clear that a timely, successful outcome is predicated on a quick, accurate, and consolidated assessment of the supply chain to optimize production and minimize disruption.
Picking up Good Vibrations: Artificial Trees Harvest Energy
Peter Clarke  
2/8/2016   Post a comment
Researchers from the University of Ohio have shown that tree-like structures made with electromechanical materials are suitable for converting winds or structural vibrations into electricity.
The Data Behind the State of American High-Tech Manufacturing
Ron Keith  
2/8/2016   (1) comment
A quick look at the statistics points to a failure to slow the decline of U.S. manufacturing.
Shipping Left Out in Climate Pact, Industry Deals with It
Bruce Gain  
2/4/2016   Post a comment
The Paris climate agreement didn't specifically charge the logistics industry with a role in change, but the industry is taking up the mantle anyway.
Weighing the Benefits & Risks of an Outsourced Supply Chain
Christopher Cobb  
2/3/2016   (1) comment
Using an outside source to manage supply chains can prove beneficial to many different kinds of companies.
UK Plans to Use Supply Chain Transparency to Combat Slavery
Ariella Brown  
2/3/2016   Post a comment
The only way to effectively stop the sale of the products of slave labor is to track all the parts used in the supply chain.
Super Bowl & NFL Offer Supply Chain Wisdom
Hailey Lynne McKeefry  
1/29/2016   Post a comment
The much-anticipated contract negotiations between the NFL and its athletes has the potential to highlight the importance of these types of talks in the electronics supply chain.
Graphene-Based Inks Empowers High-Speed Manufacturing of Printed Electronics
Susan Fourtané  
1/28/2016   Post a comment
A low-cost, high-speed method for printing graphene inks and other conductive materials unveiled by University of Cambridge researchers could open up a wide range of applications including inexpensive printed electronics, intelligent packaging, and disposable sensors.
Set-Top Era Over, Says FCC
Rick Merritt  
1/27/2016   Post a comment
The U.S. Federal Communications Commission announced a proposal to force pay-TV operators to adopt open formats so any systems or software developer can access their content.
Getting Closure on the Gender Gap in Manufacturing
Hailey Lynne McKeefry  
1/27/2016   (1) comment
Encouraging women to get involved in manufacturing may be one solid path to closing the looming employment gap.
Two in Five Wearable Devices Will Be Enabled for Wireless Charging by 2020, IHS Says
Latest Research  
1/26/2016   Post a comment
Wireless-charging-enabled wearable devices have already been introduced by high-profile volume manufacturers, and the potential for growth is immense
Fingerprint Sensor Market Growth Continues Upward Trajectory, IHS Says
Latest Research  
1/26/2016   Post a comment
While Apple continues to lead fingerprint sensor manufacturing, Fingerprint Cards (FPC) rose quickly to challenge second-ranked Synaptics in 2015.
IPSO Alliance to Focus Efforts on Identity & Privacy Aspects of Smart Objects
EBN Newswire  
1/26/2016   Post a comment
The IPSO Alliance today announced that in developing the definition of a smart object framework, it is refocusing its efforts on the aspects of identity and privacy by forming an "IPSO Platform" to fully support the new charter.
Li Tong Group’s Consumer Trade-in Program Scores Strong Sustainability, Economic Gains for Microsoft in Hong Kong
EBN Newswire  
1/25/2016   Post a comment
Mobile phones, laptops and gaming consoles are traded in for discounts on new technologies while legacy devices are harvested for components
Printed & Flexible Electronics in Vehicles: a $5.5 billion Opportunity in 2026
Latest Research  
1/25/2016   Post a comment
Printed and flexible electronics are beginning to proliferate, with a variety of components and devices coming to market. Seve
The Power of Location Based Advertising & In-Store Music
Steve Hashman  
1/22/2016   Post a comment
Anyone trying the get a customer's attention in the crowded electronics market knows that anything that will help make customers feel more comfortable is bound to help.
Keeping Drones in Check
Brian Dipert  
1/21/2016   Post a comment
The fundamental question with drones, as with plenty of past innovations, is how to keep technology from slipping out of control.
Packaging for the Future
Aaron Continelli  
1/21/2016   Post a comment
Efforts to increase sustainability of packaging can help companies gain a stronger foothold in their market and more easily adhere to government regulations by catering to the earth-friendly desires of their own consumer market.
Monitoring the Tantalum Supply Chain
Logical Link  
1/20/2016   Post a comment
Geographic shifts in the mining of tantalum warrant supply chain monitoring.
Intel Thwarts Hackers
R. Colin Johnson  
1/19/2016   Post a comment
Intel has secretly built hardware into its 6th Generation vPro Core processors that it claims guarantee uncrackable authentication plus the ability up to share your screen with any WiDi equipped display in the world.
Consumers Feel Perils of Connectivity
Junko Yoshida  
1/18/2016   Post a comment
Connectivity is the main thing in the Internet of Things . But what if software updates, unbeknownst to users, go haywire, leaving people -- especially seniors, the ill and babies – inside in the cold?
The Changing Landscape of Global Ports
Bruce Gain  
1/13/2016   (7) comments
More than a dozen major ports are evolving to become critical players in the global supply chain list. Let's take a look at what ports are on the list.
15 New & Old Ports Emerge as Global Trade Players
Bruce Gain  
1/12/2016   Post a comment
A variety of business and political factors are behind the emergence of ports that will be critically important to the supply chain by 2020.
Customer Demands Should Drive Operational Designs
Susan Fourtané  
1/12/2016   Post a comment
A recent PwC survey finds that changes in customer behavior are set to disrupt businesses in all industries over the next five years. However, most companies operations are not designed to deliver what customers value now or three years from now.
EBN's Top 5 Distribution Stories for 2015
Hailey Lynne McKeefry  
1/6/2016   (1) comment
Distributors play a critical part of the electronics supply chain—and this year EBN kept close tabs on this important group of companies.
Low-Profile Colleges Pay Off Big for Would-Be Manufacturing Pros
Frank Cavallaro  
1/5/2016   (2) comments
The college graduates of 2015 were the most indebted ever – until the next round of grads wave their diplomas in the spring.
EBN's 2015 Top 10 Electronics Industry Slideshows
Hailey Lynne McKeefry  
1/4/2016   Post a comment
The electronics supply chain has had an exciting year--and EBN was in the thick of it. Take a look at these ten winning slideshows that review, in pictures, great gains in technology, products, and supply chain practices.
Mexico’s Thriving Automotive Electronics Industry Needs Parallel EHS Boom
Pamela Gordon  
12/23/2015   (1) comment
Automotive manufacturers in Mexico need to take special precautions to ensure environmental health and safety in their facilities.
4 Biggest Challenges of Channel Data Management
Chanan Greenberg  
12/23/2015   (3) comments
Collecting data and then converting it into information, insights and ultimately actions is what separates today's market leaders from the followers.
Leaders Explore the Trade-Offs in Successful European Supply Chain Networks
Erik Diks  
12/22/2015   (1) comment
Supply chain and distribution costs vary significantly by product type and industry, a Chainalytics' study found. .
5 Tips to Get Your Systems Ready for the Connected Economy
Rahul Asthana  
12/22/2015   Post a comment
As OEMs start to build connected devices for the Internet of Things, keeping enterprise resource planning (ERP) and other systems up to date is a critical component to success.
Tell Apple to Stop Drinking Its Own Kool Aid: The PC Isn't Dead Yet
Puga Sankara  
12/16/2015   Post a comment
No wonder Apple is struggling to sell its products to enterprises. The iconic Apple is wrong to claim that iPad Pro will replace PCs, a statement that is surprising coming from an executive with an enterprise background at Compaq and IBM's supply chain and procurement departments.
Roadmap to Trillion Sensors Forks
R. Colin Johnson  
12/14/2015   Post a comment
Presenters at the Trillion Sensor Summit described two plans to produce a roadmap from 15 billion sensors in 2015 to 1 trillion by 2025.
Offshore Supplier Dependency Discourages Reshoring
Susan Fourtané  
12/14/2015   (1) comment
How viable and scalable reshoring manufacturing really is? A new research paper examines how manufacturers' dependency on offshore suppliers impacts their consideration of reshoring.
Manufacturing Day 2015 Helps Helps Shift Perceptions
Hailey Lynne McKeefry  
12/11/2015   Post a comment
Eighty one percent of students surveyed after Manufacturing Day 2015 are more convinced manufacturing provides careers that are both interesting and rewarding.
Automotive Labeling: 7 Ways To Drive Supply Chain Efficiency
Harold Desjarlais  
12/10/2015   Post a comment
With the right enterprise labeling solution, automotive industry suppliers benefit in a variety of ways.
Can't Get What You Want for Christmas? Blame the Supply Chain
Elizabeth Montalbano  
12/4/2015   Post a comment
A survey by Riverwood Solutions found that the biggest problem for the supply chain over the busy holiday gift-giving season is visibility.
Wearables Show New Wrinkles
Rick Merritt  
12/2/2015   Post a comment
More kinds of conductive yarns and people who want to weave with them into wearable electronics are emerging but the yarns lack clear specs.
Ready for the Holidays? Tips for Supply Chain Success
Donna Fritz  
12/1/2015   (1) comment
Preparing supply chain operations for the holiday can seem daunting, but the sooner companies implement some proven best practices, the more strategic value they can add the organization -- and avoid a potentially costly meltdown during the most wonderful time of the year.
What’s Preventing Onshoring from Taking Off?
Frank Cavallaro  
12/1/2015   (2) comments
The issue of onshoring is more complex than we may realize.
Imagining the Digital Supply Chain
Logical Link  
11/23/2015   Post a comment
New technologies, advanced analytics, robotics, and visualization help pivot companies towards digital supply chain processes.
Add Cybersecurity to Supply Chain Risk List
Hailey Lynne McKeefry  
11/20/2015   Post a comment
Cybersecurity is a critical component of managing risk in the supply chain. Here's a look at the biggest threats and latest best practices.
Mini-MBA Focuses on IoT Impact on Supply Chain
Susan Fourtané  
11/19/2015   Post a comment
Value supply chains are looking for qualified talent with knowledge on today's organizational structure, the latest technological developments, and processes that will shape the next-generation supply chain. Rutgers Business School Executive Education new Mini-MBA aims to provide those skills.
A Therapy Session for Insecure IoT
Jessica Lipsky  
11/13/2015   Post a comment
Call the doctor, burgeoning Internet of Things devices are having a crisis! During a panel discussion at ARM TechCon, industry experts discussed the challenges of securing millions of devices.
Bad Economic Winds Blow Good for Shipping Prices
Bruce Gain  
11/11/2015   Post a comment
The economic downturn has made shipping by sea more affordable for electronics OEMs.
Millennials in Supply Chain: How to Attract, Train & Prepare Successful Leaders
Abe Eshkenazi  
11/9/2015   (2) comments
Supply chain professionals know that the job is challenging and rewarding, but we have to do more to get the word out to those just coming into the workforce.
New Carbon Trust Standard Pushes Corporate Responsibility into Supply Chain
Susan Fourtané  
11/4/2015   Post a comment
Carbon Trust, in London, England, has recently launched a new international certification for supply chains working to measure, manage, and reduce carbon emissions.
Electrotechnical Industry Reduces REACH Compliance Burden by 66%
EBN Newswire  
11/3/2015   (1) comment
To assist companies to manage their regulatory burden, the BOMcheck substances declarations web database has published a screening for the electrotechnical industry which reduces the time and cost for REACH compliance by 66%.
Cellular Simplifies its IoT Road Map
Rick Merritt  
11/2/2015   Post a comment
Cellular vendors will cancel plans for LTE Category 0 chips, focusing instead on Category M in their race against rivals to provide low cost and low power links for the Internet of Things.
Verizon Unveils ThingSpace IoT Platform
Jessica Lipsky  
10/29/2015   Post a comment
Verizon wants to connect billions of things within its 4G LTE network. The company announced an Internet of Things development platform, ThingSpace, for connectivity in smart cities, healthcare, agriculture, energy, and sharing platforms.
PCs Live, Says Dell with Refresh
Jessica Lipsky  
10/22/2015   Post a comment
As the PC market continues to decline, Dell is doubling down with a desktop refresh targeting emerging markets including three desktop and three all-in-one PCs.
Facilitating IoT Uptake in Factories
Mary E. Shacklett  
10/22/2015   Post a comment
The sensor market is exploding and many credit consumer electronics. However, this technology is also expected to change the way our manufacturing factories run.
Bracing for the Logistics' Industry Unprecedented Labor Shortage
Logical Link  
10/15/2015   (1) comment
An unprecedented truck driver shortage could be a significant issue for supply chain and logistics professionals. What can you do now to curb the impact?
El Niño Tests Supply Chain Resilience & Risk Management
Hailey Lynne McKeefry  
10/13/2015   Post a comment
By all accounts, a severe El Niño year is on its way, making resiliency and risk management in the electronics supply chain more important than ever before.
Mapping the $2.5 Billion 3D Printing Industry
Jon Harrop  
10/13/2015   Post a comment
The 3D printing market is exploding as new printing technologies arrive and existing technologies are improved.
Medtech Event Debuts New Projects
Rick Merritt  
10/12/2015   Post a comment
The annual Body Computing Conference will discuss work on injectable sensors, virtual clinics and crowd-sourced health research, said Leslie Saxon.
4 Ways to Secure the Internet of Things
Hailey Lynne McKeefry  
10/9/2015   Post a comment
As IoT grows, the security risks will grow with it. These simple steps are a place to start.
For Exceptional Manufacturing Service, Hire Those Who Served
Shannon Bisping  
10/7/2015   Post a comment
With a predicted shortage of manufacturing and supply chain talent, organizations should look to the wealth of talent available from our retired military veterans.
A Matter of Life and Death: Why We Must Take IoT Flaws Seriously
The prpl Palette  
10/6/2015   Post a comment
When vulnerabilities in Internet of Things (IoT) and connected devices are exploited, we’re not just talking about CEOs losing their job – in a worst case scenario these flaws could result in human fatalities.
Tracing the Rise of the Global EMS Supply Chain
Brad Knight  
10/2/2015   (1) comment
Leading contract manufacturing services providers in the electronics industry set the bar in terms of building out infrastructure to support a global presence.
Amazon Robotics: IoT In The Warehouse
Pablo Valerio  
10/1/2015   (1) comment
The real magic of robots and the Internet of Things is happening right now at Amazon's vast fulfillment warehouses in the US. See what it's all about, and learn how simple robotics can transform your organization's logistical needs.
Procurement’s Continued Evolution: Strategic Opportunities for OEMs
Lisa Ann Cairns  
9/30/2015   Post a comment
A recent survey uncovers new opportunities for electronics OEMs when they work to extend procurement’s scope to be more strategic and collaborative with suppliers and within the organization.
2015 High-Tech Supply Chain Leaders by the Numbers
Hailey Lynne McKeefry  
9/23/2015   Post a comment
Gartner's list of top supply chain leaders is rife with electronics and high technology companies and this slideshow calls them out by hame.
Flextech Guru Helps U.S. Stretch
Rick Merritt  
9/22/2015   Post a comment
The head of a new initiative to give the U.S. a lead in flexible hybrid electronics talks about the technology, markets and politics of the $165 million effort.
Design Options for Next Billion IoT Devices
Junko Yoshida  
9/21/2015   (2) comments
Among a surfeit of theories, predictions and technology horse-race stories on IoT, it’s time to hear from an executive who has actually done the due diligence, made design choices and developed his own new IoT chipset.
NASA Robots Proliferate
R. Colin Johnson  
9/18/2015   Post a comment
NASA is perhaps the world's most prolific maker of robots for all kinds of purposes, from its Mar's Rovers for gathering information to astroid bots capable of handling nuclear payloads to obliterate the ones destined to hit the Earth.
TV Shipments Post Largest Annual Decline in Five Years, IHS Says
Latest Research  
9/16/2015   Post a comment
Global TV shipments fell 8% year over year in Q2 2015, as demand headwinds increased in key growth regions.
ECIA Electronic Component Trends Survey Forecasts North American Component Sales Will Be Flat in Q3, Lead Times Stable
Latest Research  
9/15/2015   Post a comment
The latest ECIA Market Trends survey of the North American market shows the North America Market continuing to struggle with overall market segment.
North American Electronics Business Showing Signs of Growth
Latest Research  
9/15/2015   Post a comment
The three-month rolling averages of North America printed circuit board (PCB) and semiconductor sales continued to strengthen in July 2015.
Profit Margins for Large-Area Thin Film Transistor Liquid Crystal Displays Forecast to Plunge, IHS Says

Latest Research  
9/15/2015   Post a comment
Rising inventories and panel-price erosion are expected to squeeze profitability, starting in second half of 2015
Smart Inks Monitor Glucose
Jessica Lipsky  
9/11/2015   Post a comment
Researchers at the University of California San Diego are working toward a holy grail of sensor technology -- non-invasive glucose testing.
5 Ways IoT Is About to Transform the Electronics Landscape
Hailey Lynne McKeefry  
9/11/2015   (3) comments
The Internet of Things (IoT) is set to transform the electronics and manufacturing sectors in ways that we are only just beginning to understand.
5 Ways to Power Your Supply Chain with Renewable Energy
Bruce Gain  
9/9/2015   (2) comments
There are lots of solid business reasons to move toward a carbon free or carbon limited supply chain.
Supply Chain Execution Convergence: The Next Generation of Supply Chains
Susan Fourtané  
9/8/2015   Post a comment
Supply Chain Execution Convergence offers supply chain managers new ways to create end-to-end visibility and the ability to quickly react to disruptions.
Protecting Trade Secrets with Third Parties
Pamela Passman  
9/3/2015   Post a comment
To meet the ‘reasonable steps’ requirement when gaining legal redress against trade secret theft, it’s processes not just policies that prevail.
MIT's MultiFab Can 3D Print 10 Different Materials at Once
Ann R. Thryft  
9/1/2015   Post a comment
A team from MIT's Computer Science and Artificial Intelligence Lab (CSAIL) has developed a breakthrough new multi-material 3D printer.
Optimized for Growth: High-Tech Execs Adapt to Meet Global Supply Demands
David Roegge  
8/31/2015   Post a comment
The fifth annual Change in the (Supply) Chain survey, fielded by IDC Manufacturing Insights, reveals how high-tech executives are adapting their supply chains to set themselves up for business growth.
Capturing Sweet Success in S&OP
Hailey Lynne McKeefry  
8/28/2015   Post a comment
Electronics OEMs talk a good game when it comes to sales and operations planning but implementing can be challenging. However, improvements are are both possible and profitable.
Smartphones & Tablets Transforming the Audio Market Landscape, IHS Says

Latest Research  
8/27/2015   Post a comment
Global installed base of connected audio devices forecast to reach 267 million units by 2018.
Smart Trailers Monitor Themselves & More
Mike Maris  
8/21/2015   Post a comment
One of the coolest places we are seeing IoT/M2M technology may be in the logistics areas. Smart trailers are making the whole supply chain smarter.
3 Overlooked Locales for a Distribution Center
Tam Harbert  
8/20/2015   Post a comment
Location, location, location... Picking the right place to put an electronics distribution warehouse can be a chore. A recent study, though, identifies some little known but promising locales.
Virtual Reality Gaming, Smart TVs and Wearables Lead to Rise in Gesture Sensing Control Shipments, IHS Says
Latest Research  
8/18/2015   Post a comment
With emerging virtual reality games, smartwatches, smart TVs and other consumer electronics and information technology (IT) applications entering the market, shipments of gesture sensing control user interfaces are poised to grow 10% year over year, to reach 1.8 billion units in 2015.
Wearables a Strange Fit, Says CEA
Rick Merritt  
8/13/2015   Post a comment
Wearables represent a fast growing but highly diverse and fragmented market where winners and losers are hard to call, according to the Consumer Electronics Association.
Bimodal Balance: Strategic Changes In & Along the Supply Chain
Lisa Ann Cairns  
8/10/2015   Post a comment
The internal, strategic charge of growth and operational efficiency is redefining operational behaviors within and between organizations along the electronics supply chain.
Microlocation in IoT Can Save Time, Money & Lives
Rich Quinnel  
8/6/2015   Post a comment
Devices now available can turn any object into an IoT device capable of delivering its identity and location to the network.
How High-Tech Firms Are Driving the (3D) Printing Revolution
David Roegge  
8/6/2015   Post a comment
UPS data shows that 3D printers are integral to many high-tech supply chains.
Nominations for 2016 STEP Ahead Awards Open
EBN Newswire  
8/4/2015   Post a comment
The Manufacturing Institute will honor 130 women at the fourth annual STEP Ahead Awards.
Apple Drives Growth in High-Resolution Smartphone Displays, IHS Says

Latest Research  
8/4/2015   Post a comment
LTPS TFT LCD display shipments grow, while overall smartphone panel demand slows.
Government Buyers: Meet Diversity Targets, Find Nearby Suppliers & Eliminate RFIs by Email
EBN Newswire  
8/4/2015   Post a comment
NIGP Forum Offers Opportunity for Purchasers to Test Drive ThomasNet.com’s free solutions on Supplier Discovery Challenges
Drilling Down on 2015 Supply Chain Trends for Electronics OEMs
Hailey Lynne McKeefry  
7/31/2015   Post a comment
New research from Jabil outlines the realities and challenges of the global electronics supply chain.
PC, Mobile Slump Hits Chips
Rick Merritt  
7/16/2015   Post a comment
Semiconductor sales are in a two year slump due to weak demand for PCs and mobile systems and the IoT and China won’t help much, says Gartner.
Complex Hazmat Transport Regs Would Even Challenge Einstein, Shipping Execs Say in Survey
EBN Newswire  
7/15/2015   Post a comment
Hazardous materials rules are just plain confusing, execs say in a recent survey.
Growth in Smart Connected Home Appliance Market Expected to Accelerate from 2015 Onward, IHS Says
Latest Research  
7/15/2015   Post a comment
Strong growth is expected for the smart connected home appliance market in the next five years.
Biometrics: A Rising Pulse in Technology Hardware
Logical Link  
7/15/2015   Post a comment
Biometrics applications are moving beyond fingerprint collection and face recognition. Innovative new uses pave the way for revenue growth, and the electronics industry could benefit from the windfall.
Building a Right-Shoring Strategy: A Holistic Approach to High-Tech Supply Chain
David Roegge  
7/14/2015   Post a comment
Off-shoring or near-shoring... In the supply chain, we've often talked about finding the perfect strategy. New UPS survey shows emergence of “right-shoring” strategy--that created a combination of the two.
Gartner Says Worldwide Device Shipments to Grow 1.5%, to Reach 2.5 Billion Units in 2015
Latest Research  
7/13/2015   Post a comment
Worldwide combined shipments of devices are expected to reach 2.5 billion units in 2015, a 1.5% increase from 2014 and down from the previous quarter's forecast of 2.8% growth, according to Gartner
Gartner Says Worldwide Semiconductor Sales Expected to Reach $348 Billion in 2015, a 2.2% Increase From 2014
Latest Research  
7/13/2015   Post a comment
Softness in Key Electronic Equipment Segments, Including PCs and Smartphones, Slowing Growth

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EBN Dialogue / LIVE CHAT
EBN Dialogue enables you to participate in live chats with notable leaders and luminaries. Open to the entire EBN community of electronics supply chain experts, these conversations see ideas shared, comments made, and questions asked and answered in real time. Listed below are upcoming and archived chats. Stay tuned and join in!
Archived Dialogues
Live Chat 01/15: CPOs Re-Shape Their Business Roles
Increasingly chief procurement officers (CPOs) are re-shaping their organizational role to focus on creating results far beyond cost controls. A new IBM survey explores how.
Live Chat 11/12: Examining the Cyberthreat to Supply Chains
The number of cyberattacks is on the rise and hackers are targeting the supply chain. Drew Smith, founder and CEO of InfoArmor, will be on hand to discuss the reality of today's threat landscape and what to do about it.