The Link: Social Media & Tech Marketing

NO RATINGS
View comments: newest first | oldest first | threaded
Ford Kanzler
User Rank
Blogger
re: Building Rapport
Ford Kanzler   6/10/2011 11:00:14 AM
NO RATINGS

Heavy-handedness has never been effective in a public relations environment. Subtlty and informationally valuable content are what holds community/audience interest. When you give value, you get attention. Simple but not always so easily accomplished. Having insight to what's of interest is primary.

alawson
User Rank
Blogger
Re: Social Media Use?
alawson   6/10/2011 1:53:17 AM
NO RATINGS

Ford, if you are a LinkedIn user, join us at http://bit.ly/SMelec -- its a 'Social Media in the Electronics Industry' group that is open to all who have good thoughts to share. Love to have your input.

alawson
User Rank
Blogger
re: Building Rapport
alawson   6/10/2011 1:50:05 AM
NO RATINGS

Great post Ford.

Glad to see so many good comments. I think that the mistake most often made by those looking to get started in social is the same as many new salespeople have; they sell too early. Just like a sales relationship, you need to convince your listeners that your commentary and content is worth their time. Let them decide they want to hear about what you do. Don't decide for them.

Social is about choice. As business users of the medium, we can never forget that our audience is only captive when they wish to be. Its a priviliedge that we have to earn in order to speak to them over these lines. So listen to what your group is saying they want to hear and fashion your mesages accordingly. 

Ariella
User Rank
Supply Network Guru
Re: Social Media Use?
Ariella   6/2/2011 2:09:14 PM
NO RATINGS

Personally, I am not a Starbucks customer, though I recognize the company uses social media very well. I wrote about it at http://www.thecmosite.com/author.asp?section_id=1167&doc_id=206660

Ford Kanzler
User Rank
Blogger
Social Media Use?
Ford Kanzler   6/2/2011 1:57:19 PM
NO RATINGS

To All - I'm interested in hearing from EBN readers about how they're using social media professionally and what they're geting from it. Also like knowing of companies you feel are employing social media well in varying ways.

baha99
User Rank
Stock Keeper
Re: Social Media & Tech Marketing
baha99   6/2/2011 1:43:47 PM
NO RATINGS

That is true. The challange for most companies starting their social media activities is that it takes a lot of patience to to build a social media history, then utilize Sm to market your poducts. Its tempting to start blasting out your marketware over Social Media.

 

Gary

www.razient.com

 

Ariella
User Rank
Supply Network Guru
Social Media & Tech Marketing
Ariella   6/2/2011 12:07:10 PM
NO RATINGS

"Build trust first." That is the key thing to remember. You can 't push a hard sell through social media but use it to establish a relationship that may well lead to sales and customer loyalty down the road.

jbond
User Rank
Supply Network Guru
re:
jbond   6/2/2011 7:13:17 AM
NO RATINGS

You are absolutely correct on your assessment of companies and social media. It is very rare to find a company on any social media outlet that seems to be following proper marketing techniques to spread the word about their products or the company themselves. Social media marketing has to be done a certain way to get the attention of your audience and not just be ignored. If more companies followed a few solid guidelines, they might find more success using this platform over traditional marketing.



More Blogs from Savvy Tech Marketing
You have to be on social media! At least, that's the current battle cry. But it's better to skip it altogether than do it wrong.
A technology marketing plan isn't a plan until it has management support, clearly defined agreements, and well-defined goals.
Too many electronics companies start with brand awareness, when the real secret to success is brand differentiation.
Engineers want to learn, and by giving them fodder for thought, you'll help them and your organization.
Having a well-planned business development with your partners is a great first step. Next, you have to implement.

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
EBN Dialogue / LIVE CHAT
EBN Dialogue enables you to participate in live chats with notable leaders and luminaries. Open to the entire EBN community of electronics supply chain experts, these conversations see ideas shared, comments made, and questions asked and answered in real time. Listed below are upcoming and archived chats. Stay tuned and join in!
Upcoming Dialogues
REMIND ME
Live Chat 9/25: Minimizing Risk in the Global Supply Chain
Dave Bowen, CEO of e-sourcing firm MarketMaker4, will be our guest as we explore ways to minimize and manage geo-political and corporate risk in supply chain and sourcing through the use of technology.
9/25/2014
Remind Me
Archived Dialogues
Live Chat 8/20: Supply Chain Trends to Watch for the Rest of 2014
The supply chain hasn't quite reached the complexity of global phenomena like weather. So we've asked Jim O'Reilly to predict trends while answering your questions.
Live Chat 7/24: Effective Channel Management
Joe Alphonse and Tom Howell of Revitas discuss how to implement an effective channel management strategy.
Latest Poll
EBN Newswire
Twitter Feed
EBN Online Twitter Feed