Apple's EPEAT Fiasco

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abusamya
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Stock Keeper
Re: Apple's EPEAT
abusamya   7/18/2012 8:31:14 PM
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In Jim Collins seminal book 'How the Mighty Fall' Hubris was one of the reasons put forward for the Fall of Giants. When highly successful companies start believing that they are infallible and that they are beyond making mistakes then the stage is set for an epic fall. This I believe is the dark side of the Steve Jobs legacy. I would hate it to be one of the reasons that destroys one of the greatest companies of our time. Wake up Apple! You live in a world where there are others who may actually be right...and you wrong...

Barbara Jorgensen
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Re: Apple and EPEAT
Barbara Jorgensen   7/18/2012 5:07:48 PM
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talex: the more I read about it, the more I believe this was just a miscalculation and not a cost related issue. Yes, Apple could have lost a lot of business if San Francisco stopped buying its products, but I don't think that was the motivation. Even less clear is why they exited in the first place. Now that I have done some additional research and listened to our good friend Michael Kirschner, it looks like EPEAT and the IEEE are pretty good standards. If Apple thought there was a better one, we'd love to hear about it!

t.alex
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Supply Network Guru
Re: Apple and EPEAT
t.alex   7/18/2012 1:00:16 PM
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For companies like Apple, costs should not be a problem. What is the real motive here..

Barbara Jorgensen
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Apple and EPEAT
Barbara Jorgensen   7/17/2012 10:58:40 AM
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Thanks for the input! Michael: good point--if Apple is so far ahead, how about sharing the wealth? Cryptoman--I do believe Apple was aware of the EPEAT significance--they helped develop the guidelines. But their exit was not well planned or well thought out. Apple is many things, but impulsive isn't one of them, so I do wonder if this was an internal snafu or something else is going on.

Cryptoman
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Re: Apple's EPEAT
Cryptoman   7/17/2012 3:29:50 AM
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I agree with Barbara: Apple's exit did not make sense. The fact that Apple came back with its tail between its legs is a clear indication that the exit was not a carefully calculated decision at all.

Apple obviously did not have a clue on the significance of EPEAT in terms of purchasing regulations. They must have realised the city funds consequence of their decision from the "blogosphere" since they could not foresee this prior to their exit!

The last few years have shown us how the industry giants can fall on their knees, which has been a jaw-dropping experience for many people who could not help asking "How can company X possibly go down?". Well, I am starting to think the reason for the fall of giants is the gradual accumulation of many seemingly small strategic errors such as Apple's EPEAT boomerang manoeuvre.

Michael Kirschner
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Re: Apple's EPEAT
Michael Kirschner   7/16/2012 4:08:33 PM
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Thank you Barbara, I agree with you. Mansfield's letter implies that Apple's products are far ahead of EPEAT. If that's REALLY the case, and they can show that these areas are significant and actually DO matter to the environment, then they need to step up, participate, and make these areas part of the revision of IEEE-1680.1. If it's a competitive advantage for Apple until the rest of industry catches up, then so be it. If it's not meaningful, then it won't be included. What matters is that the electronics industry get cracking on improving environmental performance metrics - I think we have a long way to go. We should have a Moore's Law for environmental performance!

Barbara Jorgensen
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Apple's EPEAT
Barbara Jorgensen   7/16/2012 3:56:40 PM
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For better or worse, Apple is in the spotlight. I am one of those people that don't look to companies, athletes or politicians for moral guidance, but if you are going to get the scrutiny anyway, use it for the powers of good. "Good" is subjective, as illustrated by the varying efforts at saving the environment. But I agree, exiting EPEAT didn't make sense, particularly when Apple was part of developing and improving the standards in the first place.



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