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The Supply Chain Needs Big-Data to Be Fast Data

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Jennifer Baljko
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Re: big data
Jennifer Baljko   1/9/2013 10:15:48 AM
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Thanks @Ariella. I'll take a look at the link.

Ariella
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Re: big data
Ariella   1/8/2013 3:31:35 PM
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@Jennifer I haven't identified any specific companies, though I did see an article about Nike and big data at http://www.smartplanet.com/blog/bulletin/how-open-source-big-data-can-improve-supply-chains/4833. 

Jennifer Baljko
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Re: big data
Jennifer Baljko   1/8/2013 2:13:04 PM
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Ariella - You're so right. Not everything is "actionable," nor should it be. Do you know any companies that are doing a good job of  "asking the right questions" for these kinds of analytics?

Ariella
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Re: big data
Ariella   1/8/2013 1:35:23 PM
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@Jennifer yes, one of the key points I've seen mentioned over and over again in articles on big data is that organziations have to set up their analytics to ask the right questions. They have to not just collect data but set it up in a way that yields what is not called "actionable" information.

Jennifer Baljko
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Re: Big data
Jennifer Baljko   1/8/2013 1:31:32 PM
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Barbara - There is a definitely an unbecomin side to all of this, with privacy being one of the biggest areas of concern. Europe, at least, has some stronger privacy protection rules in places when compared to the US, but even so... maybe we're not far away from the day when device manufacturers will tap in the mall cameras and see which piece of hardware you pick up when browsing the aisles and use that info in their product planning process. Scary. 

Jennifer Baljko
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Re: big data
Jennifer Baljko   1/8/2013 1:26:11 PM
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Susan, Barbara - I think the trick is going to be determining what info -- when looked at with other data -- could be turned into something "meaningful" for everyone from product development, manufacturing, and sales. I suspect we'll see a lot of trial and error, and as many different models as there are companies.

Jennifer Baljko
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Re: big data
Jennifer Baljko   1/8/2013 1:22:58 PM
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Ariella - I agree. I think big data will leave a lot of companies stumped.

Barbara Jorgensen
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Big data
Barbara Jorgensen   1/8/2013 12:39:49 PM
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Thanks for your feedback--Ariella and Susan have good points. Part of me is scared of big data in terms of what it culls from my increasing online usage. On the other hand, I see its usefulbness and opportunity for the high-tech industry. Processing data (computer equipment and technology) and managing the data (second and third parties) will be an avenue of growth. I guess the problem I see is not yet enough customization--I get e-mail from many sites I just investigate for the heck of it.

Ariella
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Re: Big data
Ariella   1/8/2013 8:52:25 AM
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@Barbara I belive that big data has to be taken like any technological advance. A business has to do a cost-benefit analysis to figure out if it pays to invest in it.  For example, if you can use big data to improve your marketing, it still may not pay to use it if it will cost you more than it will bring in. It also is not absolutely guaranteed as it offers probabilities that, at best can offer a percentage rate of certainty in the high 90s -- not 100. 

nimantha.d
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Re: big data
nimantha.d   1/8/2013 8:18:55 AM
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Well with the advancement of technology the expectations of high speed delivery too has risen. I think this should be controlled since if not the users will get do pressed of the system

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