Changes in the OEM World

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Supply Network Guru
Re: Brand loyalty is vanishing
elctrnx_lyf   2/5/2013 5:17:14 AM

This is really an interesting that is covering the major changes in stratageis of big OEM's. And prabhakar you have rightly pointed out the value of product lies with in itself rather than the Brand. I never though Blackberry will be able to come back and win hearts of customers. But now they seem to be coming back, I eally respect these people for the fighting spirit. The growth path for companies keep revisited by the leaders who can envision the future to make the business profitable and valuable.

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Supply Network Guru
Brand loyalty is vanishing
prabhakar_deosthali   2/5/2013 12:06:52 AM

With so many mergers and acquisitions happening nowadays that the brand identity of many a products is getting affected and the consumers loyal to the once reputed brand -such as Philips or GE are getting confused . Similar confusion occurred when Lenovo took over IBM's Laptop business.

In this changed scenario , the blind faith in a particular brand has now given way to the purchase based upon the product itself rather than the brand .

This is one of the major change in my opinion because of the constant mergers and acquisitions

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Stock Keeper
Changes in the OEM world
FreeBird   2/4/2013 8:26:54 PM

Samsug's move could be a good fit--imaging requires displays at some point so there's some synergy there. Too bad about Philips, especially since so many of the products we use (or used to) came from their patented technology.

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More changes in direction.
Cryptoman   2/4/2013 5:41:17 PM

Another sign of change in direction was indicated by Lenovo in its possible acquisition of Blackberry, which I mentioned not long ago in the following board message.

Bolaji Ojo
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Bolaji Ojo   2/4/2013 5:08:10 PM

A short while ago, spinning off Philips Semiconductor was considered the solution to the parent company's problems. Both of them are still struggling even now.

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