If you haven’t already seen the first three installments of TTI Inc.’s "The Big Job," take a few minutes to do so. Aside from being a hoot, the entire concept is a great example of how social networking can be used in a business.
I’ll admit I’ve been skeptical about how Facebook,Twitter, and YouTube can be used as legitimate business tools. For the most part, I check out YouTube viral videos to stay up to speed on pop culture, scour Facebook to keep tabs on my child, and completely ignore Twitter. (In the interest of full disclosure, I do realize I’m working for an online publication.) I’m still not sure how social networking fits into the business picture.
But I do know that viewers come away from “The Big Job” knowing something about TTI. It’s clear the company is involved in the distribution of IP&E components. It’s got a top-notch warehousing and logistics operation. It’s concerned about the quality of its products, operations, and people. And it has a sense of humor. Even if I knew nothing else about the company, I’d be tempted to check out TTI’s Website or call a sales office just to see if these people are for real. I’ve already forwarded the videos to people inside and outside the distribution industry. If “The Big Job” is all about generating buzz, fait accompli.
I’d be interested to hear what you think, and if you have a similar site, link, or video, please send it along. We all work too hard not to laugh once in awhile.
Thanks for your feedback. I've always been of two minds on the adage that "there's no such thing as bad publicity." We've all seen the wrong thing go viral, but that's a function of what you as a person or a company posts online. If you can get your name out there in a responsible manner, it might influence a potential customer next time they have to choose among brands.
I think social networking can be used productively. As long as you can catch the eyes and ears of your target market, it is no different than a print or radio advertisement. It is just a more direct and simpler medium to disseminate your business value propositions. If done right, you can keep good customers and bring new ones on-board.
But then there is another angle to social networking sites also. One has to be careful because what ever is said there is in light sense. Imagine people doing lawsuits for something said or done there. I guess when companies wants to get into this seriously they may want to increase filters and add up securities.
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
While no one really can accurately predict the future, we can take guidance from another Drucker saying which is the best way to predict the future is to create it.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.