Due to unprecedented demand for the $35 Raspberry Pi computer, the catalog distributors Premier Farnell and RS Components have posted "Out of Stock" notices on their Websites.
Hours after announcing the availability of the Raspberry Pi, Premier Farnell and RS Components alerted customers they were sold out. The companies say future orders will be fulfilled on a first-come, first-serve basis.
A spokeswoman for Premier Farnell told us in an e-mail that the initial global allocation for the Raspberry Pi was "rather small and not enough to satisfy the kind of demand we’re already seeing. Keep in mind that this is not a normal product line introduction, and we’ll be shipping as many as we can, as soon as we soon."
Pre-orders for the Raspberry Pi are being accepted at element14.com/raspberrypi and will be honored as quickly as possible, she said. "We’ll have clearer visibility of stock soon, which element14 will share on the community."
Catalog distributors typically stock everything they promote on their Websites. Catalogs are the primary destination for quick, small-volume orders for labs, engineers, and DIY enthusiasts. It is uncommon for a catalog house to be sold out of a device.
Volume-level distributors, such as Arrow and Avnet, take orders based on forecasts and lead times. Therefore, customers are accustomed to receiving products weeks after they are ordered.
However, the Raspberry Pi is not a typical electronics product. RS describes the Raspberry Pi as a credit card-sized computer created as an educational tool to re-ignite interest in building and customizing computers. Robert Mullins, cofounder of the Raspberry Pi Foundation, demonstrates how easy it is to use in the video below:
"The opportunity to engage a new generation of engineers and computer experts is very much in our sweet spot as a company," Harriet Green, CEO of Premier Farnell, said in a press release.
"Through our element14 Community we will encourage everyone from developers, modders, coders and programmers to discuss, share and develop their ideas and fully utilize the game-changing potential of the Raspberry Pi computer."
Premier Farnell, the parent company of element14, has a large audience of "modders" and DIY enthusiasts. It broadcasts the DIY/invention-oriented Ben Heck Show on its Website and engages engineers through the elemnet14 Web community.
I wonder how easy it is to run a non-Linux OS on Raspberry PI. I am sure it has very good support for Linux drivers but how about others? Can one easily use this cheap and capable hardware platform to run other operating systems? (I know it does not support Windows.) Another question is how friendly is it when it comes to debugging tools etc.
@anandvy: The beauty of catalogs is they are geography-neutral. You can order the Raspberry Pi from either PF or RS no matter where you are located. RS expects more stock next week; PF will probably get more at the same time.
Barbara, cost of the device is very less and its only $35, which is very low when compare with similar products. I think that’s the first lot and in coming lots there may be a chance for increase the price based on demands. That’s a general strategy for capturing business and let’s waits and sees about their pricing policy in coming days.
why can't it be sold as a product in a neately packaged in enclosure so that this can be used as a PC at home.
@elctrnx_lyf, that is a very good idea but the only disadvantage is it would push the cost of the product higher. And I am not sure if people will buy this if manufacturers increase the price of the product. I think the whole idea of the project is to keep the product simple and raw.
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
While no one really can accurately predict the future, we can take guidance from another Drucker saying which is the best way to predict the future is to create it.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.