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Apple Watch: Blame the Displays

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Barbara Jorgensen
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Apple watch
Barbara Jorgensen   3/16/2012 1:11:47 PM

@Cryptoman: It is widely believed that at least part of this craze has been orchestrated by Apple, but I doubt we will ever know for sure. As for displays, Apple invested more than $3 billion a little over a year ago to secure supply. As a supplier, I wouldn't want to irritate Apple. On the other hand, supplier Samsing and Apple are suing one another. The supply chain makes for strange bedfellows.

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Supply Network Guru
FLYINGSCOT   3/16/2012 12:42:31 PM

If new IPAD is an AMOLED display I think Samsung is not selling that business, only the traditional LCD business.

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Hard to believe
Cryptoman   3/16/2012 11:41:20 AM

I cannot believe how the shortage in supply of displays come up after the product has been rolled out. Did Apple not check whether the required number of displays could be supplied by the manufacturers in the first place? Apple is supposed to be experienced in all this and should have managed such risks much more professionally and in time. I don't think Apple can make such a big and obvious mistake like that.

I am wondering whether this is a simple case of a marketing move to give the impression that the new iPads are short in supply. Therefore, even the potential customers who cannot decide whether to buy the new iPad jump on board and buy one because they don't want to miss the valuable opportunity due the supply problems. Most people feel privileged by having something that others don't and this is a perfect weakness waiting to be exploited by sales and marketing teams. I wonder if Apple is actually using this consumer psychology with the new product roll out.

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