Automotive is an important market for semiconductor vendors. In turn, the chip industry has enabled car manufacturers to make major improvements in safety and performance -- and move toward more environmentally friendly vehicles.
Even though the number of vehicles manufactured grows by low single digits, the amount of electronics per vehicle keeps increasing. In 2008 and 2009 the automotive industry suffered severe losses, but in 2010 this market has seen a strong resurgence. Semico Research Corp. believes this momentum will drive automotive semiconductor growth for the next few years.
The next stage in the evolution of the automobile is the renewable energy source. Concerns about air pollution and the increasing cost of fossil fuel are driving this. Both Nissan and Chevrolet have major programs that they are launching in late 2010 and 2011 -- the Leaf and the Volt, respectively. The Leaf is all electric plug-in while the Volt is an electric plug-in with additional electricity generation from an in-vehicle, gas-powered generator.
On Dec. 4 I had the opportunity to test drive the Nissan Leaf. The company has mounted a demonstration tour across the US, and there was an event in Tempe, Ariz., during an arts festival. My wife and I had reservations, but there was also a steady stream of people walking in to test drive. See the introduction to the test drive below:
My family is familiar with new automotive technology. In 2001 we bought one of the first Toyota Priuses in Arizona. My daughter is still driving it. We liked it so much we bought another Prius in 2008.
My wife and I have put off buying another vehicle until we could try out the Leaf. We have been waiting since the rollout took a little longer than was first anticipated. The Leaf will not be available for delivery in Arizona for another few months.
Driving the Nissan Leaf was smooth and pleasant. I could not detect any difference between it and any other car. It was very responsive and quiet. Unfortunately they did not let us take it out on a highway. However, there was a section of road through Tempe that had little traffic and was pretty wide open. I was able to accelerate quickly and smoothly to 50 mph. There was no loud VAROOOM! Instead there was a low-level HMMMMM as I sped up. The car was very quiet, so much so that the turn signal sounded loud and obnoxious.
See the test drive below:
There is plenty of leg room and head room. It feels like any other car and not some tiny concept car for sci-fi geeks willing to suffer for the future. OK, I am a sci-fi geek but I want to be comfortable.
One is always concerned with running out of juice while on the road. There are a few charging stations scattered around Phoenix and Tucson at this time. Some of these are at locations for the local power companies.
I spoke with a representative for one of the companies making the chargers, and she explained that more public charging stations are coming. They are in discussions with BP and Arco to install at their stations. She said that within a year there will be stations every 30 to 40 miles along I-10 between Phoenix and Tucson. This is a heavily trafficked highway. It is about 125 miles from downtown Phoenix to downtown Tucson.
In the second part in the series we will review the charging mechanism and battery system in the Nissan Leaf and explore requirements for charging the vehicle at home and in the office.
Vertrek SUV, presented recently in Detroit from Ford, introduces recovery energy system while car is slowing down
[ 12/20/10: Racing technology supported a lot the research & development, it could be feasible the introduction of a "KERS" system for example in overtaken situation, in order to avoid to much energy consumption? ]
I was thinking of exactly the same thing in Asia.We have extremely frequent Power cuts throughout
large parts of Asia(as the Grid is ill-equipped to take massively growing demand[As a matter of fact
the similar issue now arises in US as well..US Electrical grid is very,very much antiquated
and needs massive upgrades;only issue is where is this money gonna come from???]
@TaimooZ: well, it seems Leaf is 20% cheaper than rivals and few papers reported within electric car segment in US could start a sort of "price war" to gain asap market share.
Based on my experience and an extensive travel activity, possible critical point should be on "power recharge". In South America it's not easy to find a recharge station and I think in the near future car industry could adopt mechanisms doable to save energy.
Racing technology supported a lot the research & development, it could be feasible the introduction of a "KERS" system for example in overtaken situation, in order to avoid to much energy consumption?
@Barbara: I agree with you. Consumers would be interested in the reliability factor. No matter how good the design may seem to be on paper, it's always important that the car proves its worth in real.
@Tony: I am interested in knowing about the cost-factor for the electric cars, and in particular about Leaf. How does it compare to other electric-cars, and to the cars using conventional energy sources?
Barbara, The consumer will have to decide whether any of this will work or who would win. The government is helping, though, by offering incentives that have greased the wheel. But we need to remember that these may not be enough if the product does not meet consumers ever-changing demand.
Remember the Hummer? It sold very well despite its outrageous price and gas consumption until consumers got fed up as crude oil prices soared. If the automotive companies really want these vehicles to sell, they would need to pay attention to all of the metrics consumers care about, including cost, gas efficiency, road performance, comfort level, etc. The consumer is always right, people say, but sometimes the customer can be a hard task master.
Tony--thanks for the consumer as well as analyst perspective. Sometimes the technology is beside the point--"will the thing work?" is paramount to consumers. Especially on big-ticket items such as cars.
Thanks for posting these videos. I'm looking forward to see more such electric cars from all the car manufacturing companies. The battery charging stations will be easily accessed if the number of cars goes up. I've also came across a technology mentioned in eetimes, this is actually called as In wheel drive where all the four wheels have separate motors and controlled individually to improve the efficiency. So we will see much more in the next year!!!
EBN Dialogue enables and encourages you to participate in live chats with notable leaders and luminaries. Not only editors and journalists, but the entire EBN community is able to comment and ask questions. Listed below are upcoming and archived chats.
Thailand Stages a Comeback Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Microsoft Surface: Potential Winners & Losers What are the implications for the electronics industry supply chain of Microsoft Corp.'s decision to launch its own tablet PC? Join industry veteran and EE Times' systems and OEM expert Rick Merritt on Tuesday, July 3, at 12:00 pm EDT for a Live Chat on this subject.
Join EBN contributor Jennifer Baljko on Thursday August 23, 2012, at 11:00 a.m. EST for a live chat on how electronic manufacturers in Thailand have shored up their supply chain to reduce the impact of future natural disasters.
Peter Drucker famously said "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." Yet in the razor's-edge world of electronics—with a lean supply chain and just-in-time demands—the need to know the future is vital.
While no one really can accurately predict the future, we can take guidance from another Drucker saying which is the best way to predict the future is to create it.
You've heard the saying "the No. 1 supply chain risk is your people." That hasn't always been the case. But today's complex global supply chain requires a new type of multitalented employee. It's one who understands, finance, marketing, economics, is savvy with technology, graceful with relationships and can think analytically.
Where are these people? Are universities properly preparing the next generation supply chain professionals? How do train your existing workforce for these new, demanding positions?
Brian Fuller, editor-in-chief of EBN, will lead a 60-minute Avnet Velocity panel discussion that will ask and answer these and other questions swirling around today's supply-chain talent challenges.