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Notable Products From Freescale Technology ForumThe annual Freescale Technology Forum (FTF) was held in San Antonio recently, June 20 to 23, 2011. Freescale Semiconductor Inc. is a leading chip vendor focused on embedded control. Once again the event drew a large number of attendees, about 2,000. This is roughly the same as last year and is quite impressive considering the current economic conditions. The exhibit area was packed with a wide variety of companies offering products and services tied to Freescale products. This shows the diversity and scope of the third-party ecosystem that supports Freescale. The theme of FTF 2011 presented by president and CEO, Rich Beyer, was connected intelligence and the "Internet of Things." He pointed out that connectivity emphasizes efficiency and integration. Also, data traffic continues to grow at a rapid rate. FTF presented solutions for various markets such as mobile communications and consumer products, networking and telecommunications, wireless infrastructure, automotive, smart grid, industrial control, and health applications. Embedded control is at the center of this, surrounded and supported by connectivity, sensors, power, and software solutions. The following are some of the notable products presented at FTF 2011, including the processors branded as QorIQ and QorIvva based on the company's power architecture.
The trend for smartphones is to incorporate several sensors working together for multiple degrees of freedom. Both a magnetometer and an accelerometer are needed for true eCompass function. There was a technical session on the MAG3110 magnetometer discussing the details of implementing it in a smartphone. Freescale does not have a gyro for smartphones, but at FTF several Freescale people did say one was coming soon. Freescale let its position in embedded control start to slip several years ago, but the company has been aggressively rebuilding and reinventing itself. Over the last few years its financial position has been steadily improving while it continues to beef up its product portfolio. FTF 2011 showcased many exciting developments across a broad spectrum. |
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