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Surviving & Thriving in a Downturn, Part 1

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Barbara Jorgensen
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Surviving and thriving
Barbara Jorgensen   11/5/2012 3:13:47 PM

Anna--lots of good insight here. I agree, distributors are pretty good at reading the tea leaves but the last two quarters have everyone perplexed. As soon as we expect to see cycles back again it all goes to he*&. Volatility is the new reality and distributors are built to handle that. But wouldn't some old, boring predictability be nice?

Anna young
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Re: Thriving in a downtrun!
Anna young   11/4/2012 5:59:46 PM

_hm, Great question. Some companies actually do very well even during a downturn and beat market average by implementing not just survival strategies aimed at reducing costs but also by cultivating many customers that might have been ignored during periods of growth. They target niche markets, increase product offerings and offer other services to help customers navigate successfully through the difficult times. These actions may also be in addition to other efforts to ensure they come out fine when growth resumes.

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Supply Network Guru
Thriving in a downtrun!
_hm   11/4/2012 8:32:18 AM

@Anna: Surviving in downturn is well understood. How do you thrive in a downturn? Is this anamoly?

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Supply Network Guru
tea leaves
FLYINGSCOT   11/3/2012 2:31:03 PM

I agree that if Avent is staring down the second successive poor year then it does not bode well for the rest of us.  Hopefully the presedential election result will give the whole world a much needed boost. 

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