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To Tweet or Not To Tweet: That is the QuestionYou have heard this before: "Tweeting is stupid. What the hell does that have to do with my business and job?" 175 million users, 300,000 added every day and 95 million tweets a day. Today it can save you time, money and enhance your knowledge to do a better job and maybe get a raise. Yeah right. I must admit when I first started most folks talked about stupid stuff, like where they ate and what movie they saw. What does it have to do with business? What really prompted me was listening to the Chief Marketing Officer of Eastman Kodak Co. , Jeff Hayzlett, talk about the benefits of tweeting. If you do not tell your company's story who would? Then Twitter was on the cover of TIME magazine with all its virtues. Geez, how could I miss this communications game changer? You should not either. I was at a recent CMO conference and a speaker said 80 percent of tweets were a waste of time. I didn’t want to interrupt, but I would have liked to say 80 percent of my tweets are just the opposite. It’s all about who you follow. Over the past year tweeting has changed. Today many companies that offer products you buy have tweets on their new products and services that will tell you the latest technology. Why would you not want to know what’s new when it happens? Many tweets have attachments to full and informative articles. A global distributor like Avnet Inc. (NYSE: AVT) has over 3 dozen tweeters who describe the latest trends in technology from our 500 tech suppliers ranging from IBM Corp. (NYSE: IBM), Hewlett-Packard Co. (NYSE: HPQ), Oracle Corp. (Nasdaq: ORCL), Microsoft Corp. (Nasdaq: MSFT) to Intel Corp. (Nasdaq: INTC) and Molex Inc. (Nasdaq: MOLX). The following, starting with me, may be of interest to you.
In my business -- marketing and communications -- I learn something every day from the folks I cover. I follow the tech publications, Wall Street Journal to B2B magazine, journalists, authors, our suppliers and other mentors. I also have some laughs from goofs I know and sports info on the spot. How much time do I spend on Twitter? Normally 5 minutes a day, in the morning and before bed. Also when I’m bored in an airport or waiting somewhere. Five minutes a day make you smarter and beat your competition. Yep, 140 characters can do it. PS Do you want to get started? Sign in at Twitter, then follow me at Al Maag. (All things Avnet plus a little marketing and baseball thrown in) and look at who I follow and you will see dozens of tech industry suppliers and publications that you may also want to track. |
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