In a previous blog (See: To Tweet or Not To Tweet: That is the Question) I talked about tweeting and how it's migrated from "who cares," to providing real business value. I guess the next question is, "to video or not to video?"
Since the introduction of YouTube, we've seen an overload of videos with cats playing pianos, people doing dumb stuff and other people trying to be the next American Idol. The rise of the video as a means of communicating new products and services has accelerated with the proliferation of low-cost video recorders, such as the Flip video cameras.
Should you and your business use videos to communicate to employees, customers, and prospects? Consider this -- Cisco Systems Inc. (Nasdaq: CSCO) says that “Video is the number one opportunity to engage with customers and many customers now trend towards searching video sites when looking for information.”
Research also shows :
- 70 percent of online users watch video
- More than half watch video in the workplace
- More than 700 billion videos were viewed in 2010
So my question is, are videos a good way of communicating with employees, potential clients and current customers? Then, do you watch them, and why, and how long?
I have been involved in creating videos since the 1970s with Molex Inc. (Nasdaq: MOLX). I felt the video trend would expand, but talking about and doing something about it are two different thing. Luckily, I have some great people working with me that, just over two years ago, helped launch an electronics distribution-specific video portal. The objective was simple: provide another source of education for our customers. Eighteen months ago, Avnet OnDemand.com became a reality.
When Avnet Inc. (NYSE: AVT) first started, we were the only ones in our industry and distribution who had a tech video portal. Now we’re seeing all of our competitors and industry publications jumping into the game as they see the value of providing these videos.
Avnet and its suppliers now do special training videos to help our engineers, buyers and value added resellers learn more about the products and services we sell. In addition, we’re producing shows internally, some of which feature our CIO interviewing our suppliers on various topics. In just 18 months, we’ve gone from a few videos to 620 active videos and over 10,000 views per month.
Today almost anybody can produce a decent-looking video with the Flip video camera and similar products -- almost all editors have them nowadays. The trick is to have it produced for a relatively low cost while also getting your message out in a professional manner.
Who knows? You could be the next video sensation on YouTube. Like the “Old Spice Man”. Or at the very least, help your business or yourself by communicating with video. What’s your take?