It was just a little over three years ago when I first presented to our global executive staff the coming importance of social media for business. It’s amazing to me how fast social media have become so integrated into our personal and business life.
This was very obvious last week when Facebook (Nasdaq: FB) made a number of sweeping changes to its site. They were so traumatic to some people that they became a lead news story on our local TV stations. Even the news teams were complaining about how the changes caused them anxiety.
It’s going to be interesting to see the impact these changes have on the business use of Facebook. Facebook is telling us that we will “like” the changes, which will make it easier to comment on posts and the information provided by advertisers based on our “liking.” It also claims the modifications will make it easier to find the information we are looking for.
Personally, I do not use Facebook for business or much on the home front, either. I’m big believer in blogs, LinkedIn, and Twitter (#almaagAvnet). Avnet Inc. (NYSE: AVT) does have a Facebook page to describe what we are doing in the communities we serve, but we are still struggling with the impact of it. What are you expecting, if anything?
Will all these changes help us do our jobs better? I really don’t know, and only time will tell. I do know that Facebook has hit 800 million users, and it just recorded a one-day record of the most visitors in one day at a staggering 500 million. So we need to pay attention. Again, I’d love to hear your thoughts on the Facebook changes and how you feel they will affect your business or job function.