Apple's Run at Auto Industry Makes Tier-1 Suppliers Nervous

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Jacob
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Car Infotainment
Jacob   4/15/2014 4:37:50 AM
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"Carmakers will offer CarPlay as an option that users can select among other smartphone interfaces. At least initially, carmakers will hesitate to lock out customers who have Android or other non-Apple smartphones. They will thus continue to offer other infotainment options in their models that can work with Nokia, Android, and Sony smartphones, as well as with iPhones."

Bruce that's the best way otherwise it can create as difficult situation for those who are using Android and other OS based mobiles. If they plan to lock with Apple devices then obiviously MS will come up with other way of working with windows based devices

Bruce Gain
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Re: Car Infotainment
Bruce Gain   4/15/2014 4:04:57 PM
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If Apple does offer the hardware system as well, I suspect it would make it compatible with other smart phones. This would be what the car OEMs would likely want.

 

Jacob
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Re: Car Infotainment
Jacob   4/16/2014 12:50:16 AM
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"If Apple does offer the hardware system as well, I suspect it would make it compatible with other smart phones. This would be what the car OEMs would likely want."

Bruce, it has to happen in that way; otherwise customers has to change the music system to dock in their own devices.

Hailey Lynne McKeefry
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Re: Car Infotainment
Hailey Lynne McKeefry   4/16/2014 8:11:23 PM
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@Bruce, but then again Apple has a long history of arrogance when it comes to working and playing well with others. They might just object to creating hardware that is multiplatform.

Hailey Lynne McKeefry
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cycles
Hailey Lynne McKeefry   4/16/2014 8:13:16 PM
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There's a practical thing that occurs to me when i think about the auto tech industry and that is this: my cycle for buying cars is much longer than my device cycle. My current care is more than ten years old.... and i have an iPhone that is an iPhone 5 and a newer iPad.  Having built in systems that tie me to my communications hardware seems a bit risky to me. Am I alone? It would bug me to have the wrong device for my infotainment system, for example.

Bruce Gain
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Re: cycles
Bruce Gain   4/17/2014 9:15:24 AM
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It will be in the interest of OEMs to offer smart phones that are compatible with infotainment systems, but as you pointed out, Apple's track record as far as compatibility goes has been less than stellar.

Rich Krajewski
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Re: Car Infotainment
Rich Krajewski   4/19/2014 3:49:30 PM
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"Bruce, it has to happen in that way; otherwise customers has to change the music system to dock in their own devices."

That's the kind of insight I normally read in big money consulting reports.

Jacob
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Supply Network Guru
Re: Car Infotainment
Jacob   4/23/2014 3:02:29 AM
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"That's the kind of insight I normally read in big money consulting reports."

Rich, Making changes according to the need of customer is important.

Rich Krajewski
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Re: Car Infotainment
Rich Krajewski   4/23/2014 3:23:46 AM
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"'That's the kind of insight I normally read in big money consulting reports.'

"Rich, Making changes according to the need of customer is important."

A $10K comment if I ever heard one. "Making changes according to the need of the customer." If I find out you are really Jack Welch, I won't be surprised.



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