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Four Ways to Leverage Social Marketing

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Mr. Roques
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Supply Network Guru
Re: Ways to Leverage Social Marketing
Mr. Roques   10/28/2011 3:33:35 PM
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So Twitter is not successful? How do you go mainstream? You need to open the gates to anyone... you might be able to say Twitter is for "like minded people" that want ot share their life but that includes many more people than twitter has.

Mr. Roques
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Supply Network Guru
Re: Great post
Mr. Roques   10/28/2011 3:28:53 PM
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Well, ideally, that would be the best way but most of the time the customer's not into answering questions (unless you offer them a discount or special offer ... "free shipping if you fill this quick survey").

JADEN
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Stock Keeper
Re: Ways to Leverage Social Marketing
JADEN   9/26/2011 11:44:00 PM
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Social media is full of potential if used correctly. The secret to success using these popular sites is to concentrate on building a community of like minded people. People who will have some interest in what you have to offer.


t.alex
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Supply Network Guru
Re: Great post
t.alex   9/25/2011 2:24:48 AM
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In the social networking, a good customer feedback (e.g. On facebook) can have compounding positive effect. On the other hand, a bad one can be equally damaging.

Ms. Daisy
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Supply Network Guru
Leverage Social Marketing
Ms. Daisy   9/21/2011 11:12:27 PM
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Great post and good advice. I will add mainting good boundaries between social and business. Lack of clear boundaries when engaging customers will eventually erode the trust built in the course of conducting business and may prove costly later.

alawson
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Blogger
Re: social CRM
alawson   9/21/2011 4:36:55 PM
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@Stochastic Excursion - It looks like that link is incorrect. The correct link is: http://www.socialmediaexaminer.com/what-is-social-crm Hope that helps. If it is wrong in the document, then I will submit to have it corrected. Thanks.

stochastic excursion
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social CRM
stochastic excursion   9/21/2011 3:57:17 PM
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I tried to get the on-line article, but it looks like this link is no longer up.  http://www.socialmediaexaminer.com/what-is-social-crm/FirefoxHTML%5CShell%5COpen%5CCommand

Are there alternative resources to find out more?

Tvotapka
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Stock Keeper
Re: Great post
Tvotapka   9/21/2011 12:44:19 PM
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Two points to add on the social media line:

1. Keep it business; keep it professional; keep it under control! There's a reason it's called "social" media and not trade media. Anyone is free to open an account and go to town with Facebook, Linked In and so on. Just remember, if you're using these channels to promote your company, be mindful of any corporate marketing communications guidelines or standards. If you're not the spokesman for the organization, don't communicate like one. If you're a staff member (sales, admin or otherwise), remain loyal to the name on your paycheck.

2. Ply the Linked In waters for special groups you can join or even start up. This way you own a more receptive audience, but again, use the admin priviledges wisely. The more "social" we get, the less control we have over who owns the rights to contacts and data pulled from within the public domain.

alawson
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Blogger
Re: Build loyalty
alawson   9/20/2011 10:56:41 AM
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Thanks for the comment, Jacob. Very well put and concise. Really, does anything succeed without KYC?

alawson
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Blogger
re:
alawson   9/20/2011 10:53:37 AM
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Thanks Jay_Bond. Although I know that more complex systems CAN deliver better, I think the majority of companies and marketers have to prove they can make the simple model work before getting fancy. I really do apply this concept to many things I do.

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