Design Con 2015

Why Your Company May Not Be 'Liked' on Facebook

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Susan Fourtané
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Re:
Susan Fourtané   10/31/2011 1:19:18 PM
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Yes, Tioluwa, that would be great. However, I believe there is not a real need of an "expert". About business and social media profitability there are two groups: the ones who believe that social media is great and very useful to their business and the ones who distrust social media and think it's a waste of time. To what group do you belong? 

-Susan 

Susan Fourtané
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Re:
Susan Fourtané   10/31/2011 12:52:06 PM
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Hi, Ms. Daisy 

Indeed. It's very amusing. 

Social media is just one more tool but some people seem to think it's the new and only tool. But then again, volume of people doesn't necessarily mean volume of sales or volume of guaranteed success in business, does it? 

-Susan 

Ms. Daisy
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Re:
Ms. Daisy   10/31/2011 11:25:56 AM
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Susan;

I just love how different people come up with these cute titles "social media expert' and tout the status that are unverifiable or have no evidence based validity to it. But the idea of companies using social media as a forum for doing business has been worrisome to me. Granted the volume of people is there at these sites and ads can be viewed by many people, beyond that is just plain unprofessional from my point of view.

TIOLUWA
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Re:
TIOLUWA   10/31/2011 8:11:08 AM
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How i wish we had one of them social media expert to answer us here. If there really is such a thing as a social media expert, then they should have all the answers to these questions. but since Andy Lawson thinks there is no such thing as a social media expert, then i guess we just have to let time tell if it is possible to mix business and social networks profitably

 

Susan Fourtané
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Re:
Susan Fourtané   10/31/2011 4:01:31 AM
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Andy, 

I definitely agree with you, but the fact is that I do know some people who call themselves Social Media Experts. 

-Susan 

alawson
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Re:
alawson   10/31/2011 2:55:23 AM
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@Susan - Anyone who says they are a 'Social Media Expert' is delusional. The medium itself has only been around for a few years, and in that time has evolved so quickly that expertise is obselete almost before it is announced. 'Social Media Consultant' seems the term used by most respectable professionals in the field.

Ariella
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Supply Network Guru
Re: Facebook likes
Ariella   10/29/2011 10:40:52 PM
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@alawson I agree absolutely. an accumulation of Likes should not become an end in itself.

Tvotapka
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Re: Facebook likes
Tvotapka   10/29/2011 5:54:48 PM
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Personally I think it's best to stay in the B2B realm, and find out what the engineers and purchasers refer to. I've had far more success generating reaches and hits by posting data of value to Linked In because I'm zeroing in on the right targets.

Susan Fourtané
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Re:
Susan Fourtané   10/29/2011 10:53:01 AM
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Tioluwa, 

Imagine no more. Some companies do have a dedicated group of social media "experts"-- as they love to call themselves, and their mission is to get as many "likes" as possible in the less time possible and it doensn't matter too much how. Some of their tricks and results make an interesting social behavioural study, though.

-Susan 

alawson
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Re: Facebook likes
alawson   10/28/2011 5:38:36 PM
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@Ariella - You hit on a good point. How many 'likes' do you think are attributable to contests? I think you would find it to be a large number. And though I enjoy the occasional contest, I am picky about those I would employ.  Objectives of such things should be deeper than "To get more likes". The objective should instead be r "to educate/deepen awareness in our brand as a viable option for #fillintheblank#". The benefit to the visitor then is more than just the chance at a prize. They may walk away with some knowledge that helps them accomplish something.

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