Why Your Company May Not Be 'Liked' on Facebook

NO RATINGS
View comments: newest first | oldest first | threaded
<< First   < Prev   Page 5 of 5
Parser
User Rank
Stock Keeper
Re: Facebook
Parser   10/27/2011 2:32:25 AM
NO RATINGS

I also separate Facebook and linkedin as friends vs. business. I have marked some companies which are important to me like former employers (which I still like) and a few other exceptions. However, I am not adding my work colleagues to my friends' list. 

Since my Facebook is towards family and close friends the only advertising which reaches me are organizations like for breast cancer, music and hobby type. Most of my relatives or friends have the same thinking. I would say the business on Facebook is very specific. 

Nemos
User Rank
Supply Network Guru
"like" Doesn't mean that I am your costumer
Nemos   10/26/2011 5:40:47 PM
NO RATINGS

I have three or four companies on my profile but only with one of them, I am really impressed about the way it's communicating with the users of facebook. The most common mistake that the people who using the companies profile do is that they think the users who vote their page, with "like" they are also and their costumers.

As you said :

"People don't first get onto Facebook to connect with companies, but instead with people"

Barbara Jorgensen
User Rank
Blogger
Facebook
Barbara Jorgensen   10/26/2011 4:07:49 PM
NO RATINGS

Fantastic post as always. The perspective on the meaning of "like" is fascinating. I can say from my own experience that I silo my personal and professional lives. LinkedIn is for business, Facebook is friends and family. Not practical, but for the time being that's how I manage it.

 The idea of a discriminating "like" on companies is interesting. I guess I like companies, but I'm more likely to like products. Also, I have to feel really strongly about something to like it. I'm more likely to trash something than praise it. I wonder if that is behind the trend we're seeing.

arenasolutions
User Rank
Stock Keeper
Get to the point
arenasolutions   10/26/2011 3:44:20 PM
NO RATINGS

I think that is really true, that especially in the manufacturing engineering audience, it can be tough to get attention for your brand. Consumers do follow brands on Facebook, but its generally well-known, consumer products brands that sell things they like, and engage with games and big marketing dollars (there are exceptions to the rule, but, they are exceptions.)

I think the best thing a manufacturing or engineering co. could do is to play up what they offer and be creative in interacting with the audience. Are you a high-tech electronic product? Well then turn your page into a hub for future-trend news.

<< First   < Prev   Page 5 of 5


EBN Dialogue / LIVE CHAT
Live Chat 8/20: Supply Chain Trends to Watch for the Rest of 2014
Join us on Wednesday, August 20, at 2:00 p.m. EDT
More Blogs from Andy Lawson
What are your thoughts on the future of Facebook, its importance to the next generation, and even the possibility of a world without it?
Haven't heard of it? Take notice: This site drove more referral traffic to sites than LinkedIn, YouTube, or Google+.
Companies in various areas of the economy are celebrating the holiday and promoting giving to the needy via social media.
Here are four steps companies can take to better engage with their varied audiences using social media marketing tools.

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
EBN Dialogue / LIVE CHAT
EBN Dialogue enables you to participate in live chats with notable leaders and luminaries. Open to the entire EBN community of electronics supply chain experts, these conversations see ideas shared, comments made, and questions asked and answered in real time. Listed below are upcoming and archived chats. Stay tuned and join in!
Upcoming Dialogues
REMIND ME
Live Chat 8/20: Supply Chain Trends to Watch for the Rest of 2014
The supply chain hasn't quite reached the complexity of global phenomena like weather. So we've asked Jim O'Reilly to predict trends while answering your questions.
8/20/2014
Remind Me
Archived Dialogues
Live Chat 7/24: Effective Channel Management
Joe Alphonse and Tom Howell of Revitas discuss how to implement an effective channel management strategy.
Live Chat 6/23: Smart Homes & Semiconductors
As much as we talk about big data, "little data" (all those bits and bytes generated by smart appliances and technologies) are also going to change the industry.
Latest Poll
The Velocity Report Archive
Click here to see our newsletter archive.
EBN Newswire
VÉLIZY-VILLACOUBLAY, FRANCE   7/24/2014
Dassault Systèmes to Acquire Quintiq
THIEF RIVER FALLS, MN   6/26/2014
Digi-Key Employees Advance Education & Employment ...
Twitter Feed
EBN Online Twitter Feed