Why Your Company May Not Be 'Liked' on Facebook

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Stock Keeper
Re: Facebook
Parser   10/27/2011 2:32:25 AM

I also separate Facebook and linkedin as friends vs. business. I have marked some companies which are important to me like former employers (which I still like) and a few other exceptions. However, I am not adding my work colleagues to my friends' list. 

Since my Facebook is towards family and close friends the only advertising which reaches me are organizations like for breast cancer, music and hobby type. Most of my relatives or friends have the same thinking. I would say the business on Facebook is very specific. 

User Rank
Supply Network Guru
"like" Doesn't mean that I am your costumer
Nemos   10/26/2011 5:40:47 PM

I have three or four companies on my profile but only with one of them, I am really impressed about the way it's communicating with the users of facebook. The most common mistake that the people who using the companies profile do is that they think the users who vote their page, with "like" they are also and their costumers.

As you said :

"People don't first get onto Facebook to connect with companies, but instead with people"

Barbara Jorgensen
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Barbara Jorgensen   10/26/2011 4:07:49 PM

Fantastic post as always. The perspective on the meaning of "like" is fascinating. I can say from my own experience that I silo my personal and professional lives. LinkedIn is for business, Facebook is friends and family. Not practical, but for the time being that's how I manage it.

 The idea of a discriminating "like" on companies is interesting. I guess I like companies, but I'm more likely to like products. Also, I have to feel really strongly about something to like it. I'm more likely to trash something than praise it. I wonder if that is behind the trend we're seeing.

User Rank
Stock Keeper
Get to the point
arenasolutions   10/26/2011 3:44:20 PM

I think that is really true, that especially in the manufacturing engineering audience, it can be tough to get attention for your brand. Consumers do follow brands on Facebook, but its generally well-known, consumer products brands that sell things they like, and engage with games and big marketing dollars (there are exceptions to the rule, but, they are exceptions.)

I think the best thing a manufacturing or engineering co. could do is to play up what they offer and be creative in interacting with the audience. Are you a high-tech electronic product? Well then turn your page into a hub for future-trend news.

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