I joke, but this is my reaction to what I hear most often. If you haven’t heard, Pinterest is the newest kid on the social block. With its unique interface that employs the best of image and link sharing, the site has found a quickly multiplying following. Haven’t heard of it? Take notice. Just last month, this site drove more referral traffic to sites than did LinkedIn, YouTube, or Google+.
Founded in March 2010, Pinterest made its name amongst a mostly female audience sharing ideas on weddings, recipes, fashion, and family. And though these things are still the meat of the site, Pinterest has branched to a much larger audience. Though the site has only roughly ten-and-a-half million registered users, unique visitor traffic more than quadrupled in the final months of 2011. And in January 2012, Pinterest became the fastest site ever to top 10 million unique visitors per month.
At this time, Pinterest is still an "invitation-only" site. You will need to request access or be invited by someone who is already on. After you set up an account, you choose the boards that you want to "pin" things to. Some default boards already exist, like “Places I want to go” and “Products I like,” and, based on your profile choices, Pinterest will suggest people for you to follow. After that, you are off.
To share pins, navigate the Pinterest site by search or by choosing categories you find interesting. You find pictures or links you like and pin them to the board of your choice. Those who follow you will see your re-pins, and anyone can comment on them. You can follow those people who tend to pin the kinds of things you are interested in. If you want to create pins for sites/pages you find (what else?) pinteresting, just add the “Pin It” button to your browser and begin adding content to the site at will.
Pinterest has been called the next social commerce game-changer. And though I am not apt to give things names before their time, I will say that this is a great concept, taking the best of blogs and image-sharing sites and morphing them with a usable and addictive interface. Not only more men (including myself) but even companies are getting in on the game, discovering that board-posting can generate traffic to their Websites and widen their audience sets. Nordstrom and Mashable have pages on Pinterest… so why not component distributors like my own firm? Why not, indeed: http://pinterest.com/TTIinc.
Time will only tell of course, what future the site has or if it will simply be purchased by another company and killed (I just saw that Facebook owner Mark Zuckerberg is already doing some personal research). But if "right now" is of interest to you, then Pinterest is the "right now" of all things social.
Have questions? Want to get started and need an invitation? Leave a comment, and let’s get the conversation started.