The Big Job of Social Media in Business

NO RATINGS
View comments: newest first | oldest first | threaded
Page 1 of 2   Next >   Last >>
Ford Kanzler
User Rank
Blogger
Part of some people's job
Ford Kanzler   7/9/2014 6:01:33 PM
NO RATINGS

@ Rich - Perhaps I'm misunderstanding your comment. It appears to be an attempt at humor. I'm certainly NOT recommending everyone in an organization be heavily involved in social medai engagment. It may run anywhere from a full-time job for some, to occasional involvement for others all the way to none at all for many. And even the ones who are, obviously need to balance their workloads.

A company's social media planning and training efforts should map out the who, what and when of engagement. How the company operates and choices about the appropriate level of investment, are among the required decisions. Some companies may find they need to add specialized staff. However the chance of such action overcoming national unemployment problems ain't likely. :)

 

Jacob
User Rank
Supply Network Guru
Re: not sure how to use it
Jacob   7/8/2014 5:19:46 AM
NO RATINGS
1 saves

"I believe many traditional companies dabble in social media as a business outlet but it is done on a very ad hoc basis.  As such I believe that they are missing a big opportunity.  I guess this will change when the young of today become the old of tomorrow."

Flyingscott, most of the companies are using for customer support also. I mean as an interface between PR and user.

Jacob
User Rank
Supply Network Guru
Re: Social Media networks for PR
Jacob   7/8/2014 5:17:41 AM
NO RATINGS
1 saves

"Quite agree, social media has lot of inflence these days on marketing. But it has to be used in smart way and well cautioned way. The respective team members must initiate interest in wide user groups and handle criticism with ease."

You are right SP, social medias can be the face of PR and they have to handle it very carefully. Otherwise it can spoil the entire business too.

Ford Kanzler
User Rank
Blogger
As social media evolves
Ford Kanzler   7/7/2014 10:03:20 AM
NO RATINGS

Yes. Many companies are attempting to apply social media to business but are either failing completely (e.g. inactive accounts) or obviously not getting a good return on it. Organizations will change and become more adept or cease using specific channels. The platforms themselves will also evolve allowing more effective uses.

As also commented below, some platforms better suit business in differing market sectors. Attempts at being effective on a wide range of platforms can certainly be a huge resource drain. As always, a sharp focus typically brings the best results. For technology businesses, Linkedin clearly makes sense and may be an effective marketing communications investment. But using it well still takes planning as well as people's time and talents to gain desired results.

FLYINGSCOT
User Rank
Supply Network Guru
not sure how to use it
FLYINGSCOT   7/7/2014 9:22:24 AM
NO RATINGS

I believe many traditional companies dabble in social media as a business outlet but it is done on a very ad hoc basis.  As such I believe that they are missing a big opportunity.  I guess this will change when the young of today become the old of tomorrow.

SP
User Rank
Supply Network Guru
Re: Social Media networks for PR
SP   7/7/2014 3:47:46 AM
NO RATINGS

Quite agree, social media has lot of inflence these days on marketing. But it has to be used in smart way and well cautioned way. The respective team members must initiate interest in wide user groups and handle criticism with ease. Also lot of watchdogs are needed. At the employee level too, must be seen that social media is not being misused. But at this time no one can deny the strong impact of social media on business whether its tech or entertainment. If you are in tech oriented then linkedin is so good a platform, its still have lot of seriousness and ease at the same time. And if your busness is at the entertainment level then facebook, twitter works very well because its more to do with friends and family there.

Jacob
User Rank
Supply Network Guru
Re: Social Media networks for PR
Jacob   7/7/2014 1:11:28 AM
NO RATINGS
1 saves

"While social media may be cost-effective, its certainly not free and may involve many employees' time which obviously has associated costs. That should be dialed into the analysis as well as company culture questions."

Ford, I feel that social medias advertisements are cost effective than airing commercial videos or advertisement in newspaper.

Jacob
User Rank
Supply Network Guru
Re: Social media - The choice
Jacob   7/7/2014 1:09:30 AM
NO RATINGS
1 saves

"Agree! Every business is different and its circumstances evolve, sometimes rapidly. The choice of media channels is part of the marketing management challenge which may depend on a host of variables including size, competitive landscape, resources, company culture and many others."

Ford, No doubt about that. Choice of media channels depends up on the target audience too.

Ford Kanzler
User Rank
Blogger
How will Social Media Evolve?
Ford Kanzler   7/5/2014 11:48:22 AM
NO RATINGS

I don't feel social media is a fad. It's a newly enabled method of rapidly communicating over distances, somewhat like telecommunications, which certainly isn't a fad. But I do think it will evolve as have other human communications styles. New tools and technologies will replace the currently popular (fad) platforms with something more involving. It is dificult knowing what that will look like. But change it certainly will. Whether it remains an effective platform for business communications and commerce for some companies to use, I cannot tell.

As you point out, it sucks up an unfortunate portion of many people's lives and workplace productivity and seems to become something of an addictive replacement for real engagement. Much has already been written about this.

_hm
User Rank
Supply Network Guru
is it fade?
_hm   7/5/2014 11:07:10 AM
NO RATINGS

Social media is like fashion. It becomes a lot popular and suddenly it disappears. For how long this trend will last?

Also, time is of paramount. Many people do not have time at all for this unproductive social media.

Page 1 of 2   Next >   Last >>


More Blogs from Savvy Tech Marketing
A technology marketing plan isn't a plan until it has management support, clearly defined agreements, and well-defined goals.
Too many electronics companies start with brand awareness, when the real secret to success is brand differentiation.
Engineers want to learn, and by giving them fodder for thought, you'll help them and your organization.
Having a well-planned business development with your partners is a great first step. Next, you have to implement.

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
EBN Dialogue / LIVE CHAT
EBN Dialogue enables you to participate in live chats with notable leaders and luminaries. Open to the entire EBN community of electronics supply chain experts, these conversations see ideas shared, comments made, and questions asked and answered in real time. Listed below are upcoming and archived chats. Stay tuned and join in!
Archived Dialogues
Live Chat 8/20: Supply Chain Trends to Watch for the Rest of 2014
The supply chain hasn't quite reached the complexity of global phenomena like weather. So we've asked Jim O'Reilly to predict trends while answering your questions.
Live Chat 7/24: Effective Channel Management
Joe Alphonse and Tom Howell of Revitas discuss how to implement an effective channel management strategy.
Latest Poll
EBN Newswire
Twitter Feed
EBN Online Twitter Feed