You Might Not Be a Good Agency Client If ...

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Al Shultz
User Rank
Stock Keeper
Amen, Ford!
Al Shultz   10/25/2014 9:14:15 PM

Ford speaks the truth. Mutual respect is the foundation of all good relationships and marriages -- and lack of respect is the hallmark of bad ones.And your marketing agency is your marriage partner whether you realize it or not.

If you want your marketing agency to always give you their very best work and always go the extra ten miles for you, you need to LET THEM KNOW how much you value and respect them. And you need to PROVE IT in all the ways you treat them.


Ford Kanzler
User Rank
Client/marketing agency teaming
Ford Kanzler   10/25/2014 3:34:01 PM

@ Mark - Thanks for seconding my ideas. The ideal situation is when the agency/client team forgets about what it says on their business cards and just works the problem together. That's the scenario where I've experienced maximum success.

Having a client contact that feels threatened by the agency people is perhaps the worst and wierdest. Then all kinds of crazy stuff happens, such as having the internal person take agency plans and recommendations to their management claiming they developed them without agency help.

Mark Shapiro
User Rank
How to disrespect your agency
Mark Shapiro   10/25/2014 12:02:54 PM

Great post and absolutely so true. Why do companies hire a professional consultant if the company is unwilling to listen or if the marcom team is afraid of being eclipsed? I have found that the more compentent and experienced the internal marcom team, the more willing they are to listen and value their PR agency's advice. 

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