Running the Life & Death Race of High-Tech Marketing

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FLYINGSCOT
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Supply Network Guru
too true
FLYINGSCOT   10/18/2014 12:43:19 AM
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I have seen the issue many times of internal delays in creating and approving marketing material.  So much time is wasted scrutinizing the minutiae of the copy and then chasing through the sign off loop.  It can be very frustrating and inefficient.  

anandvy
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Supply Network Guru
Re: Marketing
anandvy   10/17/2014 2:33:48 PM
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"These days there is tremendous pressure on marketing departments, if there is no hype there is no sale. Reading audiences, convincing and selling quite a tough work. The way people would like companies to approach them is also changing. YOu got to be ahead of the game else you loose out on big numbers."

Also there is a lot of pressure on analytics and managers who are constantly working to find out the targeted audience in a market. Whenever throwing a new product into the market, the market is analyzed for the resulting feedback generated due to launching the product. This is a tough job but makes the lives of customers easier.

SP
User Rank
Supply Network Guru
Marketing
SP   10/17/2014 1:17:30 PM
NO RATINGS

These days there is tremendous pressure on marketing departments, if there is no hype there is no sale. Reading audiences, convincing and selling quite a tough work. The way people would like companies to approach them is also changing. YOu got to be ahead of the game else you loose out on big numbers.



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