The Big Job of Social Media in Business

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Rich Krajewski
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Re: Part of some people's job
Rich Krajewski   7/9/2014 6:25:36 PM
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I'm saying it sounds as if there will be more people needed for this than are currently being used.

The pharmaceutical industry has a big effort focused on social media and "Wiki" page mangement on the Internet, or so a professor of mine who should know has told me, so I know what you're talking about.

 

Ford Kanzler
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Part of some people's job
Ford Kanzler   7/9/2014 6:01:33 PM
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@ Rich - Perhaps I'm misunderstanding your comment. It appears to be an attempt at humor. I'm certainly NOT recommending everyone in an organization be heavily involved in social medai engagment. It may run anywhere from a full-time job for some, to occasional involvement for others all the way to none at all for many. And even the ones who are, obviously need to balance their workloads.

A company's social media planning and training efforts should map out the who, what and when of engagement. How the company operates and choices about the appropriate level of investment, are among the required decisions. Some companies may find they need to add specialized staff. However the chance of such action overcoming national unemployment problems ain't likely. :)

 

Rich Krajewski
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Sounds like
Rich Krajewski   7/9/2014 5:35:20 PM
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"It's something completely different to have your company team members well-trained and being actively, effectively, and carefully engaged directly with customers, competitors, critics, cranks, and crazies."

Sounds like the answer to unemployment.

Jacob
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Re: not sure how to use it
Jacob   7/8/2014 5:19:46 AM
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"I believe many traditional companies dabble in social media as a business outlet but it is done on a very ad hoc basis.  As such I believe that they are missing a big opportunity.  I guess this will change when the young of today become the old of tomorrow."

Flyingscott, most of the companies are using for customer support also. I mean as an interface between PR and user.

Jacob
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Re: Social Media networks for PR
Jacob   7/8/2014 5:17:41 AM
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"Quite agree, social media has lot of inflence these days on marketing. But it has to be used in smart way and well cautioned way. The respective team members must initiate interest in wide user groups and handle criticism with ease."

You are right SP, social medias can be the face of PR and they have to handle it very carefully. Otherwise it can spoil the entire business too.

Ford Kanzler
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As social media evolves
Ford Kanzler   7/7/2014 10:03:20 AM
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Yes. Many companies are attempting to apply social media to business but are either failing completely (e.g. inactive accounts) or obviously not getting a good return on it. Organizations will change and become more adept or cease using specific channels. The platforms themselves will also evolve allowing more effective uses.

As also commented below, some platforms better suit business in differing market sectors. Attempts at being effective on a wide range of platforms can certainly be a huge resource drain. As always, a sharp focus typically brings the best results. For technology businesses, Linkedin clearly makes sense and may be an effective marketing communications investment. But using it well still takes planning as well as people's time and talents to gain desired results.

FLYINGSCOT
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not sure how to use it
FLYINGSCOT   7/7/2014 9:22:24 AM
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I believe many traditional companies dabble in social media as a business outlet but it is done on a very ad hoc basis.  As such I believe that they are missing a big opportunity.  I guess this will change when the young of today become the old of tomorrow.

SP
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Re: Social Media networks for PR
SP   7/7/2014 3:47:46 AM
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Quite agree, social media has lot of inflence these days on marketing. But it has to be used in smart way and well cautioned way. The respective team members must initiate interest in wide user groups and handle criticism with ease. Also lot of watchdogs are needed. At the employee level too, must be seen that social media is not being misused. But at this time no one can deny the strong impact of social media on business whether its tech or entertainment. If you are in tech oriented then linkedin is so good a platform, its still have lot of seriousness and ease at the same time. And if your busness is at the entertainment level then facebook, twitter works very well because its more to do with friends and family there.

Jacob
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Re: Social Media networks for PR
Jacob   7/7/2014 1:11:28 AM
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"While social media may be cost-effective, its certainly not free and may involve many employees' time which obviously has associated costs. That should be dialed into the analysis as well as company culture questions."

Ford, I feel that social medias advertisements are cost effective than airing commercial videos or advertisement in newspaper.

Jacob
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Re: Social media - The choice
Jacob   7/7/2014 1:09:30 AM
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"Agree! Every business is different and its circumstances evolve, sometimes rapidly. The choice of media channels is part of the marketing management challenge which may depend on a host of variables including size, competitive landscape, resources, company culture and many others."

Ford, No doubt about that. Choice of media channels depends up on the target audience too.

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