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Creating Tech Brand Credibility, Part 1

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Ford Kanzler
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Blogger
Re: Content Marketing
Ford Kanzler   8/15/2011 4:55:41 PM
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Thank you. Happy you're in agreement. Its a kind of customer engagement any company can and should be applying to their marketing program. Often the content experts are eager and willing to participate.

JADEN
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Stock Keeper
Re: Content Marketing
JADEN   8/15/2011 3:57:03 PM
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Content Marketing is a good marketing technique of communicating with customers and prospects by delivering consistent, valuable and inteligent information to them with a reward of their business and loyalty

Ford Kanzler
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Blogger
Re: measuring the brand value
Ford Kanzler   8/5/2011 12:15:46 PM
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Prabhakar - Rather than getting to far off topic on brand value measurement, I'll refer you to the following links:

- http://en.wikipedia.org/wiki/Brand_equity

- http://www.prophet.com/about/news/206-prophet-adds-renowned-brand-valuation-approach-to-services

While measuement in and of itself is valuable, brand value or equity evolves with other market dynamics. So a measurement snapshot is important but it must be repeated to understand how factors like awareness, credibility, premium price, perceived quality, loyalty, etc. are changing. All of this may be reflected in stock price for public companies or business sale evaluations.




prabhakar_deosthali
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Supply Network Guru
measuring the brand value
prabhakar_deosthali   8/5/2011 9:29:55 AM
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The need to build the credibility for a brand is definitely something that any startup has to keep in mind.

I am just curious about how a company's brand value is measured. I often read in news articles that such and such brand is valued at so many billions.  How is this figure arrived at ?  May be in the next part of this blog I will get an answer.

Jay_Bond
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Supply Network Guru
Re: Informational promotion
Jay_Bond   8/3/2011 1:17:16 PM
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@Ford, I most certainly would buy from them. In fact they usually are pushed to the top of my list the next time I need to do research or do some purchasing. Definitely a game changer.

Ford Kanzler
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Blogger
Informational promotion
Ford Kanzler   8/3/2011 12:30:46 PM
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Jay - And when there are supplier sites you've relied on for the useful information they've provided, you're certainly far more likely to buy from them. Correct?

Ford Kanzler
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Blogger
Re: credibility and trustworthness in business
Ford Kanzler   8/3/2011 12:26:47 PM
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Ariella - Brand value is certainly a measurable asset and is a direct function of its accrued trust and credibility in the mind of the market. Demonstrating expertise, especially in tech market sectors because of rapid change and high complexity, drives value and credibility. It's a highly cost-effective promotional technique available to nearly any business willing to make a modest investment in PR and content development. What's key is a management team that "gets" the idea of sharing the company's wisdom rather than only focusing on directly driving product demand generation. I've often seen more customer interest created by NOT specifically promoting products instead of hammering features and benefits. Tech customers are far more likely to buy from someone providing special value beyond the device. This has undoubtedly been true long before there were "high-tech" markets.

Ariella
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Supply Network Guru
Re: credibility and trustworthness in business
Ariella   8/3/2011 10:59:55 AM
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Credibility is one aspect of a brand's "good will," which adds value beyond the assets and cash it holds.

Jacob
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Supply Network Guru
credibility and trustworthness in business
Jacob   8/3/2011 7:10:19 AM
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Ford, credibility and trustworthiness are the most and foremost part in any form of business. While updating the details of components either in website or brochure, companies has to take at most care to avoid any misleading info’s. Now a day’s much of the business are happening online and hence customers are relaying on such details in websites. Credibility can bring more business, name and fame for companies and vendors.

Jay_Bond
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Supply Network Guru
re:
Jay_Bond   8/3/2011 7:10:15 AM
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Content marketing is a great idea. It is a shame that more businesses don't use it. I can think of many times where life would have been so much easier if I knew of a site that had pertinent information readily available to save me time from searching dozens of sites. I look forward to your second half of the article.



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