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5 Top Benefits High-Tech Gets From Great PR

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Ariella
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Re: High Tech PR
Ariella   9/26/2011 1:41:35 PM
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I have a client that is looking to build up PR through content on its blog and social media. It doesn't cost a fortune to do that. A company would be wise to consider how much it can afford to invest without just trying to scrape by on the bare minimum if it wants to reach more people. For example, if a company really wants people to know about its FB page, I believe it pays to advertise to your target audience on FB. Without the ads, you would only reach the people who already know the company through its site and email list.

Himanshugupta
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Re: High Tech PR
Himanshugupta   9/26/2011 1:22:39 PM
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PRs are usually limited to big organizations as they have some extra money to spend on such activities. Do small electronic companies need to worry about PR campaign? There are some visible benefits of running PR campaign such as talent acquition, visibility to the wider market and the ones that are put in this article but how to reduce the PR cost to bare minimum?

Ariella
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Re: High Tech PR
Ariella   9/13/2011 1:09:03 PM
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PR is the sizzle in the saying, "It's the sizzle that sells the steak."

Anne
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High Tech PR
Anne   9/13/2011 11:14:07 AM
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With competition in every high tech sector fierce, all high tech companies have the need to employ a consistent high tech PR strategy that will target their right audience.

JADEN
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Re: Benefits High-Tech Gets From Great PR
JADEN   9/13/2011 10:57:51 AM
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High-Tech market has become a crowded one with a several aggressive competitors, and PR is a very important function in moving the business forward.

t.alex
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Re: Choosing a PR firm
t.alex   9/11/2011 12:20:50 AM
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Ford, that is really great advice.  I believe if a PR firm has a strong presence in the social network will be a big advantage as well. 

Jacob
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Re: Choosing a PR firm
Jacob   9/6/2011 3:19:17 AM
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PR plays a key role in company’s campaigns. If the employs are getting a proper training, then there is a better chance for them to deal with their customers and public communities. Now a day’s most of the companies have social networking media presents for both employs and customer care. So these PR skills can help them to increase the company’s quality in vision and mission through such social media interactions.

Ford Kanzler
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Choosing a PR firm
Ford Kanzler   9/4/2011 12:14:18 PM
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t. alex - There are many criteria for choosing a PR firm. Most importantly, are they people you like and can work with? After that, do you respect them and will you take their advice? Additionally, agencies should lead their client, not the other way around. Agency senior management should help their client create effective communications strategy that is well differentiated from competitors, not me-too-sounding and acting. Further, they should provide lots of actionable, strategically relevant ideas, show initiataive and work within a defined budget. Clear plans should be in place and be revised as market or business conditions change. Monthly adjustments can make the campaign more agile and effective.

Having been a client myself, I'd suggest your account be among their important ones, not a minor piece of business that doesn't get top level attention. choose and agency that really wants your business. Demand and get senior agency team attention as well as junior staff tactical execution. Lastly, be a good client by taking and using the agency's advice. Remember, they're the experts you hired. Be available to your agency team. Public relations services aren't done "to" a client, they're done "with" them. Various people withing the company can and should participate, including top management. Maintain a budget that allows good work to be done. On and off campaigns rarely gain adequate traction. Pay your agency's bills on time. Slowpayign clients and highly demotivating. Have fun with your agency team and make them truly feel like part of yours. A "them and us," arm's length relationship won't get you the service you desire.  Here's more on this topic - http://www.marketingprofs.com/articles/2008/2766/how-to-be-a-good-public-relations-client

It's also covered more extensively in "Connecting the Mind and Voice of Business" - available later this month. More on it at: http://www.prsavvy.com/book.php

t.alex
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Re: Engineering people in the PR mix
t.alex   9/4/2011 9:59:06 AM
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It is no doubt engaging PR companies will definitely help a lot. Is there any criteria we should look for when selecting PR company? 

pocharle
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Supply Network Guru
Re: Techy PR
pocharle   9/3/2011 10:28:18 AM
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flyingscot,

I think the fat cat comapny mentality is overstated (mostly by TV & movies). For the most part, a company would not be able to survive if the leader has that type of mindset. There has to be balance and a desire to succeed in the marketplace more than the $$, so I think after a certain point, pride drives you more than profits.

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