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Executing Tech Content Marketing

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milesroces
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Stock Keeper
Re: Content value
milesroces   10/3/2012 9:58:38 AM
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Contents are promotional write ups that promotes services and goods! It's either you put in online via the internet gateway or on paper form. It is the most effective Link Marketing tool to be known on popular search engines like yahoo and google.

Ford Kanzler
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Blogger
Content value
Ford Kanzler   6/4/2012 11:20:32 AM
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Ariella - Yes. An edlucational, informative approach trumps promotional claims every time. Demonstrating how the products or services have helped people is a winning content strategy. Also explaining why to use a new kind of product instead of doing things the old way can drive interest and inquiries. Further, the information doesn't necessarily have to discuss a particular brand. It can reveal the generic benefits of a new product category, If the authoring company is in that category, then the percieved value accues to the content's sponsor. Yes, you may be helpong your competition to a degree but marketing benefits go to those who are communication most effectively with their audience by giving people what's needed to make more informed choices. I've seen instances where a brand even recommended its competitor for business that was not aligned with what was offered. This drives powerful audience credibility for a brand.

Ariella
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Supply Network Guru
Re: Connecting with the whole buying audience
Ariella   6/4/2012 9:19:00 AM
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I do just that kind of writing for a client. The pieces are set to be informative rather than pushing the sale. Some will even offer a number of choices or grades of the same equipment to clarify the differences between them and clarify which one would best suit the customer's needs. 

Ford Kanzler
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Blogger
Connecting with the whole buying audience
Ford Kanzler   6/3/2012 5:58:01 PM
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Sto - Your comment is right on topic. The actual users of a product are often the best audience segment to connect with even if they don't sign the PO or enage directly with your brand during the purchasing process. Knowing their needs and expectations and feeding that through sales to the people making the buying decisions can be powerful. Passionate advocates for a brand can help carry the day, even in the face of a business customer's entrenched buying behavior in favor of your competitors. End user advocates, if they're heard, can convert a "No" to a "Yes." Marketing certainly needs to be aware of and sensitive to all of those who can create "pull" for the brand.

stochastic excursion
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Stock Keeper
end-user networking
stochastic excursion   6/2/2012 7:56:09 PM
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People making the purchasing decisions to buy a company's product are often not the ones who have to live with integrating that product into the business.  However the ones that have a day-to-day experience with a product are often in a position to be passionate about it, and bring it to the forefront of a buyer's attention.  Reaching out to these users seems like it would be advantageous for B2B marketing.



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