Is Your Company Sitting on a Data Goldmine?

View comments: newest first | oldest first | threaded
User Rank
Supply Network Guru
Re: Data is gold
t.alex   11/5/2012 8:25:18 PM

Absolutely! Even as individual each of us having a Facebook account is already having some valuable amount of data, and it is growing and growing everyday.

Barbara Jorgensen
User Rank
Data is gold
Barbara Jorgensen   11/2/2012 12:52:18 PM

Ford: great observation. I think data is going to become the coin of the realm as more data mining moves from social media to corporations. Big Data may be the purview of search engines and social media now, but selling or sharing that data is quickly going to lose its luster and businesses will figure out how to do it on their own. You are correct--one way or another, it's a goldmine.

More Blogs from Savvy Tech Marketing
Mapping out a smart marketing strategy is critical for organizations trying to successfully negotiate the twists and turns of corporate branding, public relations and other activities.
To succeed, a brand needs to demonstrate customer value, not merely claim it.
Without management support, public relations effors are nothing but hot air.
It's reasonable to want to measure the effectiveness of the marketing communications efforts at your high tech company. However, actually doing it may be easier said than done.
Confusion abounds in high-tech organization about what public relations really is. Let's shed some light on that topic by exploring what PR isn't.
Twitter Feed
EBN Online Twitter Feed
EBN Dialogue / LIVE CHAT
EBN Dialogue enables you to participate in live chats with notable leaders and luminaries. Open to the entire EBN community of electronics supply chain experts, these conversations see ideas shared, comments made, and questions asked and answered in real time. Listed below are upcoming and archived chats. Stay tuned and join in!
Archived Dialogues
Live Chat 01/15: CPOs Re-Shape Their Business Roles
Increasingly chief procurement officers (CPOs) are re-shaping their organizational role to focus on creating results far beyond cost controls. A new IBM survey explores how.
Live Chat 11/12: Examining the Cyberthreat to Supply Chains
The number of cyberattacks is on the rise and hackers are targeting the supply chain. Drew Smith, founder and CEO of InfoArmor, will be on hand to discuss the reality of today's threat landscape and what to do about it.