Getting the Tech News Out

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Barbara Jorgensen
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Getting the news out
Barbara Jorgensen   12/12/2012 2:16:01 PM

Hi Ford: there are fewer outlets for thoughtful, analytical articles as print continues to decline, which increases the importance of your message. It definitely has to be a compelling item to get anything beyond linking to a url. Even as a journalist I'm not sure what to recommend to companies. It is a service to get releases (we don't have to hunt for news as much) but we also have less time to report on them before moving on to the next thing. Plus, all companies have their own websites that post their own releases, so running press releases is almost a waste of time for publications. I think it is still difficult in the digital age to figure out the right balance.

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