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The Road to Smart Supply Chain Marketing

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Hailey Lynne McKeefry
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Re: Presence of strategy or not
Hailey Lynne McKeefry   7/3/2013 7:25:11 PM
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@Ford, this may sound like fluff, but i think that we have to put quality at the top of the list ahead of fast. i'm not saying speed isnt' important but putting speed ahead of quality leads to issues that slow things down. In this way, putting quality first, speeds things up, makes customers happier and the rest. i think that today's business (and perhaps this has been through time) has been plagued by a set of false goals.

Ford Kanzler
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Presence of strategy or not
Ford Kanzler   7/1/2013 7:53:50 PM
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Hally - Asking the hard questions and uncovering effective responses is SOP if clients are to survive competitive attacks, media/analyst inquiries and perhaps even get customers to pay attention. One of my favorite CEO-stoppers is when a VC or analyst asks, "How are you going to win?" Rarely is there a short, clear answer.

Completely agree the tech world is all about "Just Do It" and "Stay Busy." Further, many managements don't truly believe in focusing on much other than perhaps "growing...faster." (Which isn't an objective or a strategy)

Engineering teams usually have a clear end point in completing a product and moving it to manufacturing. Of course they may be also simulltaneously working on five or more progressive versions or iterations of a product family. But R&D more often has a plan. The rest of the business may not have any clue where they're going if management isn't sharing their vision, direction and route to the goal.

Hailey Lynne McKeefry
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Re: Sharing strategy across the company
Hailey Lynne McKeefry   7/1/2013 7:22:16 PM
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@Himanshugupt, I think that the fast-paced nature may also be partially to blame for the lack of strategy. That's not an excuse...I think the old adage of "Measure twice, cut once" in carpentry is broadly applicable... More time planning simply saves time in the long run. The focus on getting it down NOW though can push people to give the critical planning step short shrift.

Hailey Lynne McKeefry
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Re: Where strategy shows up...or not
Hailey Lynne McKeefry   7/1/2013 7:19:36 PM
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I think this is a critical distinction, Ford. There's an often a great gap between ideal and real in many organizations. There is often a glut of buzz words and big statements that lack any real substance. I would call upon organizations to hold each other accountable. When you are meeting with a potential partner or business asscoiate, keep asking "What does that really mean?" and "How are you going to get there?" It will keep us all more honest.

Ford Kanzler
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Re: Sharing strategy across the company
Ford Kanzler   6/30/2013 6:43:24 PM
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You may be correct. However, I've encountered no shortage of tech company managers with an EE or MS EE and an MBA, which should give tham substanative background in strategic business planning. Short-term strategies need to support, be part of or reinforce a long-term strategy focused on an achievable goal. "Strategy de tour" (constantly changing strategy) is no strategy at all. Unshared strategy among managers is a huge waste of time and money. Management "teams" should all be clear and in agreement on strategy, not hold differing ideas about what the strategy is. I once had a CEO who reminded everyone nearly monthly about the strategy and asked how various managers' (VP, Directors, etc.) plans were focusied on executing against the plan. It was a very successful company. If was much easier to decide what appropriate action is. If it clearly supports the strategy, do it. If not, don't. Departmental plans are built out from the overall business plan. This isn't rocket science. Well run companies get this.

Himanshugupta
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Re: Sharing strategy across the company
Himanshugupta   6/30/2013 2:08:02 PM
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I agee Ford with your statements. i think the main reason for the lack of stragey in tech companies can be due to lack of formal management educations of the managers. Managers kind of know what they expect from their team or the short terms goal but when the bigger picture comes they the managers individually will have different opinions.

Himanshugupta
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Re: Where strategy shows up...or not
Himanshugupta   6/30/2013 2:04:24 PM
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Susan, i believe that a compay should have a 5-10 year long strategy so that short term crisis do not derail the progress that the company management envision. I agree that short term strategies will need to be adjusted according to the business climate but these strategies, if have a long term objective, will surve their purpose better.

As for management communicating long term stategies to employees, i belive that they should as it will help employees align themselves better to the needs and objectives. But i also think that too much openness about the boardroom decisions is neither in favor of company nor of employees.

elctrnx_lyf
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Re: Where strategy shows up...or not
elctrnx_lyf   6/29/2013 10:05:03 PM
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The strategy itself should be a vey simple and can be practically achievable under the ideal settings. Any reasons that could deter the strategy to be executed should be solved by the leadership team. No wonder there are so many companies who can do business consulting as an outsider at a very high level to provide a right strategy for company growth.

Hospice_Houngbo
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Re: Where strategy shows up...or not
Hospice_Houngbo   6/29/2013 5:34:33 PM
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@SF- You are right, strategies should be revised , especially when the business ecosystem changes. As for sharing the company business strategy with employees, It think it depends on the type of business you are running as some major future plans might better stay with the leadership.

Susan Fourtané
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Re: Where strategy shows up...or not
Susan Fourtané   6/29/2013 12:16:06 PM
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Himanshu,

Don't you think that a long term strategy would have to be revised many times during the period due to all the rapid changes occuring in today's agile business? A short term strategy plan seems to be more adequate today. You can always renew the strategy after that period of time if it is still updated. 

As for management don't communicating their own employees about the strategy the company is taken, well, what's the point in keeping secrets from your own people? If you don't trust your own employees you should fire them, and hire someone you trust. 

-Susan

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EBN Dialogue enables you to participate in live chats with notable leaders and luminaries. Open to the entire EBN community of electronics supply chain experts, these conversations see ideas shared, comments made, and questions asked and answered in real time. Listed below are upcoming and archived chats. Stay tuned and join in!
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