Writing in established technology media is one of the most cost-effective ways for supply chain companies to create awareness and credibility.
The really good news is that you don't have to be a giant distributor to get stories published. What's essential is developing a brand-agnostic story that truly informs target readers about what's new or important in the electronics supply sector. That's not difficult, but it's not simple, either.
The author needs to have something valuable to say to technology pros. This is not about promoting your company, and it's not a task to hand off to a PR agency or assistant. That's your name on the article. You need to own it. Never, ever copy a word from another article without carefully attributing it and linking to the original. And never quote more than is necessary.
Think like your customers do. What are their design or manufacturing interests? Can you speak authoritatively on a particular point that would interest them? You're teaching with a purpose.
A good takeoff point is thinking about how to do something more productively. The electronic engineering and manufacturing community is constantly searching for ways to improve skills, as well as knowledge of new tools and techniques.
The value of working with established media outlets is simple. The story gains far more audience credibility than it would if you published it on your own, like just another whitepaper. Plus, more people tend to read those publications than would likely read your website.
Before approaching an editor, ask yourself if you want to write a single essay or contribute regularly. Then start your queries by reaching out to editors personally and explaining your background and interest.
How can you share your knowledge without becoming promotional? Act like the expert you are. In some cases, you might be able to use the information elsewhere (whitepapers or presentations). But check with the publication about its rules. Submitting the same story to two competing publications is a certain way of ending your relationship with one or both editors.
After the article is published, you can link your site to the published article and promote it via email newsletters and/or social media channels. Promoting your article after publication is often a huge missed opportunity.
What story ideas do you have that members of the electronics supply chain community would enjoy reading?