Expanding the Supply Chain's Horizon

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Susan Fourtané
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Re: 71% of consumers .....
Susan Fourtané   10/23/2014 1:04:37 AM
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Jacob, I added a chart here below, if you want to have a look at it. I don't know how they came up with 71%, but that is what they claim. -Susan

Susan Fourtané
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Re: 71% of consumers .....
Susan Fourtané   10/23/2014 12:55:58 AM
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Hailey, Yes, interpretation also has to be considered. Maybe a report on sales would be a better alternative to a survey in terms of accuracy. -Susan

Susan Fourtané
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Re: 71% of consumers .....
Susan Fourtané   10/23/2014 12:53:09 AM
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Hailey, I believe this is something that evolves overtime, too. The problem is that evolves at a slow pace. Another good point that you mentioned below is that some people may consider the environment, but in practice, that doesn't translate in real action. Or, not enough. -Susan

Hailey Lynne McKeefry
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Re: 71% of consumers .....
Hailey Lynne McKeefry   10/22/2014 6:56:43 PM
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@Susan, you make a good point. And of course interpretation adds another layer of complexity.

Hailey Lynne McKeefry
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Re: 71% of consumers .....
Hailey Lynne McKeefry   10/22/2014 6:55:52 PM
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@Susan, thanks for the chart. I bet this is (and I sincerly hope) that this is also something that evolves over time. It looks like a third regularly think about environmental impact...maybe next year it will be half.

Susan Fourtané
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Re: Regulatory requirements
Susan Fourtané   10/22/2014 9:09:13 AM
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Hailey, 

And it's this: A company's honesty on green issues is also an important factor for consumers: some 69 percent say it's OK if a company is not environmentally perfect as long as it is honest, but 78 percent say they will boycott a product if they discover an environmental claim to be misleading. http://www.environmentalleader.com/2013/04/03/71-of-consumers-think-green-when-purchasing/#ixzz3GsXwUOVm

-Susan

Susan Fourtané
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Re: 71% of consumers .....
Susan Fourtané   10/22/2014 9:05:09 AM
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Hailey, 

Also, let's not forget that surveys are not really a determinant of how things really are. Many people tend to answer to surveys in a way that looks good, not necessarily always to with their reality. 

-Susan

Susan Fourtané
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Re: 71% of consumers .....
Susan Fourtané   10/22/2014 9:00:13 AM
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Nemos, 

I thought about this, too. That's what the report says and I believe it also varies from country to country, and other things also influence in the purchasing decisions. -Susan



Jacob
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Re: 71% of consumers .....
Jacob   10/22/2014 6:14:37 AM
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"it is very nice to read this but allow me to be a bit sceptical about it, because I have not seen it on the market, the leading criteria for most of the people while they are shopping is the cost factor."

Nemos, I am agreeing with you because cost, functionality, features etc are the filtering categories than ecco factor.

Hailey Lynne McKeefry
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Regulatory requirements
Hailey Lynne McKeefry   10/21/2014 6:25:02 PM
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It's not suprising to me that regulatory requirements are on the list. I'm betting that if you asked the same question next year, it would move even higher on the list.


Does anyone have things that they would add to this list?

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