Can a Mini-iPhone Conquer the Mobile World?

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Ariella
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Can a Mini-iPhone Conquer the Mobile World?
Ariella   7/7/2011 10:22:27 AM
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They certainly do think big: "Instead of targeting 25 percent of the global mobile phone market, Apple would be going after 100 percent."  I don't know if it is realistic to expect to quadruple one's market and attain that 100%, but I suppose that they believe that aiming for 100% might get them 50% or more, which would still be quite an improvement. 

World domination: it's what all the evil masterminds are after in thrillers. You would think if they were rational, they would be content with several billion dollars, but no, it's always the whole world or bust. For a real business plan, though, you have to not revert to the bust if the 100% doesn't happen.

Susan Fourtané
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It's like an Apple pie
Susan Fourtané   7/7/2011 10:52:53 AM
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Ariella, 

I have a good analogy for this one. It's like an Apple pie. You know you can eat only two slices and yet, you want to eat the whole pie. And yes, will a little more effort you can eat half of the pie. :)

-Susan

Jacob
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Re: It's like an Apple pie
Jacob   7/8/2011 3:19:16 AM
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 Susan, Mini- I Phone is a good idea.  Most of the I Phone is costing around $500 and its little bit costlier when compare with other brands. That means for branding “Apple”, we are paying the extra, which may not be affordable to certain category (weaker section) of peoples. So I think mini- I phone with lesser cost can be affordable to such peoples too and everybody can afford an I phone.

pocharle
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Re: Can a Mini-iPhone Conquer the Mobile World?
pocharle   7/7/2011 9:54:15 PM
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"You would think if they were rational, they would be content with several billion dollars, but no, it's always the whole world or bust."

I would argue that for those of us that would be content with 'several billion dollars', we should not be in the same realm of Apple. The strive to improve and take over more market share is what keeps the engine churning.. or causes your downfall.

Ariella
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Re: Can a Mini-iPhone Conquer the Mobile World?
Ariella   7/8/2011 8:11:49 AM
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"he strive to improve and take over more market share is what keeps the engine churning.. or causes your downfall." Yes, pocharles, the key to success rather than going bust is knowing  where the line between the two is.

pocharle
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Re: Can a Mini-iPhone Conquer the Mobile World?
pocharle   7/8/2011 12:15:56 PM
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Very true. Unfortunately, most companies that get to that 'brink' usually go the wrong way at the fork.

colinestar
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Re: Can a Mini-iPhone Conquer the Mobile World?
colinestar   7/8/2011 2:43:38 PM
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That's interesting considering apple just made their beta program http://adf.ly/21TOf open to the public.

DennisQ
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Re: Can a Mini-iPhone Conquer the Mobile World?
DennisQ   7/7/2011 10:14:54 PM
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@Ariella, well, you got to admit that Steve Jobs looks at least vaguely like a James Bond villain...

Anyhow, at first I was skeptical that Apple would attempt to cater to the "lower-end" market, but then I remembered the direction they took with the iPod, introducing smaller, cheaper iPods that were still cool, but not nearly as jam-packed with gizmos as the latest iPods.

So despite that past history and the fact that a mini-iPhone does make sense, I'm still SLIGHTLY skeptical that Apple is actually working on this... but then again, I think they do realize that they've got to do something if they want to capture market share outside of the gadget-obsessed early adopter types.

Susan Fourtané
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Re: Can a Mini-iPhone Conquer the Mobile World?
Susan Fourtané   7/8/2011 8:05:36 AM
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". . . but then again, I think they do realize that they've got to do something if they want to capture market share outside of the gadget-obsessed early adopter types."

DennisQ, 

Apple will always have the gadget-obsessed market eating on its hand. It is wise to broaden the horizon and think of expansion in a different arena. The iPod nano brought Apple a good slice of new consumers. Once people try the flavor of something they do like, most likely they are going to want more.

How many people started buying an iPod nano and upgraded to an iPod or even anothe Apple device? Let's not forget that Apple casts some kind of spell on its products to make them irresistible once they are touched. :D

-Susan

 

DennisQ
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Re: Can a Mini-iPhone Conquer the Mobile World?
DennisQ   7/8/2011 10:10:40 AM
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@Susan, so you're saying that you think the iPod Nano was kind of a gateway drug, serving as a way to get users hooked and getting them to come back for a bigger, more expensive high?

That'd be a pretty funny theory... if it wasn't kinda true! I agree that's exactly what happened in a lot of cases.

So this makes Apple either a super-villain, a drug dealer, or a magician. Perhaps a combination of all three...

Susan Fourtané
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Re: Can a Mini-iPhone Conquer the Mobile World?
Susan Fourtané   7/12/2011 8:31:29 AM
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DennisQ, 

Sort of, yes. :) 

We now have to get comfortable, get our popcorn and wait to see how the master plot develops. I am already getting anxious waiting for the day the Apple store opens its doors and presents the new addictive candy, I mean mini-iPhone. 

-Susan 

Kunmi
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Re: Can a Mini-iPhone Conquer the Mobile World?
Kunmi   7/12/2011 1:00:50 PM
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Susan,

I agree with you, the Mini-iphone will also bring down the present cost of the original iphone. In the overall, It will be more accessible to people of various calibers. Other countries can also have access to it and be able to afford it irrespective of their currency value.

Susan Fourtané
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Re: Can a Mini-iPhone Conquer the Mobile World?
Susan Fourtané   7/14/2011 6:39:53 AM
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Kunmi, 

Exactly. Opening new possibilities and a whole new market made up of mobile devices consumers who were waiting for an opportuunity like this for a long time. 

-Susan

Nemos
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There are also some annoying problems for Apple
Nemos   7/7/2011 4:59:10 PM
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"My bet is that if Apple makes the less expensive iPhone dream come true"

Selling at higher prices than the competitor is one of the problems that Apple should solve if it wants to continue to have a dominate role in the market. However, except that there are also some annoying problems for Apple that must be solved. It must stop selling "black box products" and if it wants to surpass the competitors must adapt the android platform.

Hospice_Houngbo
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Re: There are also some annoying problems for Apple
Hospice_Houngbo   7/7/2011 10:07:58 PM
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I Think that Apple's mini-iPhone worldwide success will depend on the price tag Apple puts on it. $200 is still a lot of money in many emerging and developing countries. Apple may probably not conquer the world with the mini-iPhone and I even doubt it will get that closer to its competitors in emrging countries in terms of the number of items sold. 

Susan Fourtané
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Re: There are also some annoying problems for Apple
Susan Fourtané   7/8/2011 7:14:12 AM
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Hospice, 

For being the first Apple's move to create a device for a lower price $200 doesn't sound too bad and it's not too distant from the price range of the competitors. Many consumers who would prefer to have an iPhone simply choose a different device because the iPhone price is too high for them. 

-Susan

Adeniji Kayode
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Re: There are also some annoying problems for Apple
Adeniji Kayode   7/8/2011 9:38:28 AM
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I agree with you on that. Apple iphone are still expensive for most developing countries.The best of her products we have in circulation in most of these countries are the Nano Ipods

Susan Fourtané
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Re: There are also some annoying problems for Apple
Susan Fourtané   7/12/2011 7:02:54 AM
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Adeniji, 

That is precisely why I assume a cheaper and smaller iPhone would hit the market in a good light. Apple would have better chances to reach low-end markets that didn't reach before. The iPod nano is a good example of how successful a less expensive product can be and still, keeping the quality characteristics Apple develops and offers to its consumers. 

-Susan

 

Susan Fourtané
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Re: There are also some annoying problems for Apple
Susan Fourtané   7/8/2011 6:09:02 AM
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 ". . . and if it wants to surpass the competitors must adapt the android platform."

Hi, Nemos

Don't you think that if Apple would adopt the Android platform it wouldn't be Apple any more? 

-Susan

Nemos
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Re: There are also some annoying problems for Apple
Nemos   7/8/2011 3:20:51 PM
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I think yes, Because Sony Ericsson did it, Nokia did it, and a lot of other's brands did it, and still their products differ. They only reason that keeps Apple away from this move is the profitable istore. Time will tell us if Apple's policy is right.

anandvy
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Re : Can a Mini-iPhone Conquer the Mobile World?
anandvy   7/8/2011 1:56:07 AM
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"If Apple moves ahead with the mini-iPhone we will witness a tough and very interesting battle for leadership in the smartphone market"

Susan,

 I totally agree with you. If APPLE releases handsets in the price range of 200$, it will surely dent the profit margin of Android phones, especially Samsung which is doing very well in Developing markets like India.

Susan Fourtané
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Re: Re : Can a Mini-iPhone Conquer the Mobile World?
Susan Fourtané   7/8/2011 9:35:41 AM
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anandvy, 

That could be very interesting to watch: Samsung Vs. Apple in markets like India.

-Susan 

jbond
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re:
jbond   7/8/2011 7:16:06 AM
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$200 is still a pretty steep price for a handset in many countries where Apple is trying to knock out competitors like Samsung and Nokia. Apple will be #1 when it comes to volume of sales, but you can't compare the Iphone to Android because they’re not on a level field. Apple's OS is for the Iphone only, while the Android system is free for any handset maker to use. So as a system Android will be on top because you have multiple companies using the operating system while Apple is the only one using Apple OS.

Wale Bakare
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Apple - Smartphone Leadership In -waiting
Wale Bakare   7/8/2011 5:23:50 PM
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Susan,

Good article to read.

"Reports say this new mini-iPhone would be targeted at Europe and some developing markets where Nokia's phones and Google’s Android mobile phones have a good share of the market pie".

Am on the side of Apple dominating the world of smartphones.  Apple already unique features -  quality and rich in graphics are verily acknowledged by the larger percentage of consumer market in some developing and emerging markets not only the fat wallet people. High price has been the apparent reason why up to 70% of smartphone users in developing market shirk away from iphone series.

For me, with mini-iphone planning to roll into markets surely many phone users will soon belong to people who have been living on the edge with Apple products.

Susan Fourtané
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Re: Apple - Smartphone Leadership In -waiting
Susan Fourtané   7/14/2011 6:46:01 AM
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Thanks, Wale. 

"High price has been the apparent reason why up to 70% of smartphone users in developing market shirk away from iphone series."

Totally. Having a closer price range can put things in a different perspective. When price is not the issue, what is the most chosen smartphone in the market? 

-Susan

Wale Bakare
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Re: Apple - Smartphone Leadership In -waiting
Wale Bakare   7/14/2011 8:16:37 AM
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Thanks Susan.

In the developing and developed worlds Nokia and Blackberry still control largest market share. In 2009 and 2010 for instance the aforementioned phone makers still hold the market control, according to IDC phone market tracking reports

http://chartingfinancials.wordpress.com/2010/05/10/iphone-and-android-growth-q1-2009-vs-q1-2010/.

 

saranyatil
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Mini iPhone
saranyatil   7/12/2011 6:44:48 AM
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One point that comes to my mind is, suppose if Mini iphone turns out to be a big hit where people get attracted towards the innovative design aand features.

This in turn should not become a threat to iPhone.

Susan Fourtané
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Re: Mini iPhone
Susan Fourtané   7/12/2011 7:14:29 AM
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saranyatil, 

The innovation of a mini iPhone would be in size and price rather than design and feautures, like a little brother of the iPhone 4. This means that the soon to be iPhone 5 will still have its market, the ones who always want to have the latest gadget available. 

-Susan



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