Nokia Corp. (NYSE: NOK) has recently announced the newest low-end member in the Nokia Asha family: Nokia Asha 310.
In yet a new effort from the Finnish manufacturer, the Nokia Asha Touch smartphone will be available to purchase starting in quarter one of 2013 in Asia, India, the Middle East, Africa, and Brazil for $102. In Brazil, the phone will include a 2GB memory card. The Asha 310 has been conceived to bring quick profit to the company at the same time that it continues its campaign to bring more people online at a very low cost. Indeed, this is something that benefits both customers and Nokia.
The one new thing that Nokia has given to the Asha 310 is a powerful combination of Dual SIM and WiFi. This is the first Nokia phone featuring this powerful combination.
I can think of several good uses for this. It seems like the perfect alternative for those looking to have a work and personal phone in one. It's also a good alternative when traveling. Using the external slot for a local SIM card can significantly reduce costs, while keeping the main SIM card in place behind the battery. It is possible to store profiles of up to five SIM cards. The phone is also packed with great apps and a gift of 40 EA games that can be downloaded from Nokia Store.
Nokia's new Asha 310 boasts a combination of Dual SIM and WiFi
at a $100 price point. Will low-cost devices save the Finnish phone provider?
This strategy to gain market share in developing markets seems to be working well for Nokia. The Asha 310 is the 15th Nokia phone bringing smartphone features to a handset at a very competitive price. Nokia has been struggling in the smartphone market, losing market share to companies like Apple and Samsung. However, Nokia remains strong in its huge quality patent portfolio, which brings a lot of value to the company.
The big question now is if this strategy with the low-end smartphones will bring Nokia enough profit in the upcoming years. Nokia's hardware and design have always been of exceptional quality. If not the leader in the high-end smartphone market, Nokia seems to be well positioned to lead the low-end market, which is without a doubt a market in constant growth.
According to market analyst Trefis, Nokia's value is not only as a handset manufacturer, but the sum of the values of its divisions, plus cash, minus debt. Nokia Siemens Networks is the most important division, and holds 34 percent of the Trefis stock price estimate, while Nokia Emerging Markets Mobile Phones division counts with 15 percent of the stock price. All in all, Trefis says that Nokia is worth $5. There is also a potential growing demand for the Nokia Lumia Windows Phones that could turn into an upside in the stock.
As we can see, not all has been said about this company that keeps on surviving heavy storms, and sailing toward more clear waters.