Apple in Brazil: What Is This iPhone Neo One, Anyway?

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Susan Fourtané
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Re: hmmm
Susan Fourtané   4/17/2013 11:32:46 AM
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FlyingScot, 

Exactly. But don't you think that it's an abuse? 

-Susan 

Susan Fourtané
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Re:
Susan Fourtané   4/17/2013 11:29:20 AM
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Prabhakar, 

I totally agree with you. Not to mention that giving them more importance than what they have is only tempting others to try the same demandings for money for any excuse they could possible think. 

-Susan 

FLYINGSCOT
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hmmm
FLYINGSCOT   4/15/2013 7:15:29 AM
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I suppose Apple having a gazillion dollars in the bank makes this type of activity more commonplance and also more palatable to Apple who are on the sharp end of things.

prabhakar_deosthali
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Re:
prabhakar_deosthali   4/15/2013 7:09:17 AM
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Susan,

In my opinion the best thing for Apple to do is not to pay heed to these companies and push its iphone products into these markets as the goverments there cannot object to Apple selling its iphone anyway.

When Intel lost its trademark war with AMD in the x86 series of microprocessors  ( the court ruled that a number cannot become a trademark)  , it did something different. It named its next processor as Pentium (against 586

So Apple feels that it is a no1 company in mobile phones then it should just ignore such petty demands.

Susan Fourtané
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Re:
Susan Fourtané   4/14/2013 9:37:20 AM
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Prabhakar, 

Yes, I agree with you. They are now paying for a lack of foresight. Do you think it's worth to pay what those companies ask Apple to pay to have a presence in those countries? 

Thanks for sharing the story of the company where you worked. It seems they did something quite smart there registering their patent in many places, just in case. Once again, prevention proves to be useful, and less expensive at the end of the day. 

-Susan 

 

Susan Fourtané
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Re: Time to come up with a good brand name
Susan Fourtané   4/14/2013 8:12:41 AM
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Cryptoman, 

"I am pro competition and to be frank I do not like Apple's dominance in the smart phone market. However, what is unfair is unfair regardless of my personal feelings."

That's the thing, this is far beyond liking or not liking Apple. This is about fairness, ethics, and integrity; some concepts every company should follow to gain consumers' respect. 

"I am starting to think maybe it is time for Apple to put its thinking cap on to roll out its next best iPhone with a completely different bu equally as memorable and attractive brand name."

I am glad you also thought about this. I was discussing exactly this point in another post here on EBN. And Apple has to patent everything everywhere, just in case. This would save time and money in the future. 

-Susan

prabhakar_deosthali
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prabhakar_deosthali   4/14/2013 3:15:40 AM
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This trademark war to get some cash from the cash-rich company Apple reminds me of the early days of Internet when there was a mad rush from every Tom Dick and Harry to get ownership of the would be popular ( and profitable trade-ins) domain names and their all variants.

It may have been  an oversight or lack of foresight  from Apple not to get their trademark ( such as iphone) registered in every possible market ; and Apple is now paying for it.

I remember the company in which I worked . They regsitered their patent in 39 countries in the world and continuously protected it , eventhough there was nothing done beyound the concept proving. If the product would have succeded the company would have benefitted from this protection.

Cryptoman
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Time to come up with a good brand name
Cryptoman   4/12/2013 5:46:43 PM
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These cases must be really getting on Apple's nerves. I am pro competition and to be frank I do not like Apple's dominance in the smart phone market. However, what is unfair is unfair regardless of my personal feelings.

I am starting to think maybe it is time for Apple to put its thinking cap on to roll out its next best iPhone with a completely different bu equally as memorable and attractive brand name.

This should not be a big deal for a creative company like Apple right? If I were Apple, as a response to those incidents in the Latin America, I would come up with a brilliant brand name that is specific to the region to really turn the heads of the consumers there and get the exclusive rights to that brand name in every single Latin American country first. Then all the other copycats can stick to their iFones or iPhones and whatever else. Problem solved...

Susan Fourtané
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A little retrospective
Susan Fourtané   4/12/2013 1:47:57 AM
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Anand, 

Look:  http://www.ebnonline.com/author.asp?section_id=1364&doc_id=231121 

We were discussing a future iPhone mini already in 2011. I commented recently that after the good results of the iPad mini, Apple might want to consider the iPhone mini project again. What do you think?

-Susan

Susan Fourtané
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Re: Re : Apple in Brazil: What Is This iPhone Neo One, Anyway?
Susan Fourtané   4/12/2013 1:41:43 AM
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Thanks, Anand, for answering that question.

"I think Apple will be seroius about Mexican and Brazilian markets because Apple needs new emerging markets if it has to expand its user base."

In part I agree with you. Apple needs new emerging markets, but until what extent is this profitable if in every emerging market there is a situation causing so much expenses to Apple?

"Apple has to find new ways to improve its profitability."

To respond to this I believe Apple needs to expand its own product line with at least one more smartphone different from the iPhone. Something like the iPhone mini that it was so talked about some time ago, remember? And then nothing happened.  

-Susan

 

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