Embedded Systems Conference

Apple Marking Progress on the Road to Conflict-Free Minerals

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Stock Keeper
epollifrone   3/5/2015 2:08:06 PM

I think you mean, "A key concern for Apple is the elimination of conflict minerals", not elimination of conflict-free minerals. Conflict free is the goal.

Hailey Lynne McKeefry
User Rank
Re: Typo?
Hailey Lynne McKeefry   3/5/2015 7:12:39 PM

That's exactly what we meant. thanks. Corrected. So let us know, do you think it's signifigant for a large electronics OEM to be making conflict minerals a top priority? Or do you think people will write it off to marketing fluff?

User Rank
Supply Network Guru
Re: Typo?
Ariella   3/6/2015 1:00:18 PM

@epollifrone Thanks for pointing that out.

@Hailey It's a very slow road for companies working on eliminating conflict-free minerals, and I'm sure that some may be critical about how long it takes to kick out suppliers who will not cooperate with that goal. It's possible for Apple to have taken a tougher stance with its smelters, though I'm certain it didn't want to end up cutting off supplies it would need. 

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