CES: Components Were the Headliners

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Todd Traylor
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Re: tail wagging the dog
Todd Traylor   1/28/2013 9:33:20 PM
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As far as apps driving chips, or chips driving apps, that has been an ongoing conversation for years. However, one can also phrase it as, "software driving hardware or hardware driving software." Both are always true when phrased this way. New hardware and chip developments allow for more robust software and apps. Likewise, advancements on the software and apps side of the equation will trigger improvements to be made by the hardware and chip companies.

Todd Traylor
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Re: Prominent components
Todd Traylor   1/28/2013 9:30:13 PM
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Most likely NFC will be for smartphone communication, but the success of WiFi and even Bluetooth have made some of the security concerns for NFC a bit of a hurdle for large scale adoption. Some NFC technology is being used, but we are primarily hearing about it through RFID or Proximity Card technology, which is based on NFC.

Bolaji Ojo
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Re: tail wagging the dog
Bolaji Ojo   1/25/2013 9:17:07 AM
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Apps are in the limelight but their value to the supply chain is minimal. The sales of apps is nowhere near the annual $300 billion sales value for chips.

Bolaji Ojo
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Re: Prominent components
Bolaji Ojo   1/25/2013 9:14:24 AM
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Components are not always in the news but they are extremely important to the electronics supply chain. Those who value components focus on how it can elevate their products and give them a competitive edge. As you noted, they are important but only to those who understand this.

FLYINGSCOT
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tail wagging the dog
FLYINGSCOT   1/24/2013 5:57:11 PM
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It was interesting to hear your take on the components stealing the limelight but surely it is the apps driving the chips?  I could not attend CES so I do appreciate the insights you offer.

Mr. Roques
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Re: Prominent components
Mr. Roques   1/24/2013 4:27:15 PM
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Has NFC lost its push? I haven't heard much about it lately, and there are new technologies that are competing against it.

Todd Traylor
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Re: Prominent components
Todd Traylor   1/24/2013 1:19:22 PM
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As for other component types that grabbed attention, the full spectrum of passives, actives, and peripherals were represented, but don't always get the headlines that the processors garner. Even though wireless and RF components are pushing with advancements, and battery and power consumption have made strides forward, they are not as "glitzy" as MPU's, CPU's, or GPU's. Even though Broadcom, Murata, TI, Marvell, Atmel, SanDisk and others have super product ranges with amazing technology, they just don't get the coverage they deserve, but not for lack of effort.

Intel always takes the spotlight with their prime location at the entrance of the Central Hall, so you are correct that normal processors get the most coverage. And Qualcomm's success with Snapdragon helped garner extra processor buzz as well. Then add ARM and all the wins they have going, and it was processor overload. But graphics processors certainly got more coverage for Nvidia than usual as well, even if the reason was possibly for releasing a gaming device.

_hm
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Prominent components
_hm   1/23/2013 8:35:46 PM
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That is very interesting - components were headliners. Apart from usual processor and GPU, what were most prominet components - sensor, power, RF and others?



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