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FTC Issues Guidance for Environmental Marketing

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Barbara Jorgensen
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FTC guidelines
Barbara Jorgensen   10/3/2012 2:52:14 PM

Whether you favor government's involvement in bsuiness or not, something like this is long overdue. Green is being attached to everything, and in some cases, I'd say it means "this product does less damage to the environment than our old model." Those plastic six-pack bottle carriers are a classic example: "30 percent less plastic to strangle your marine wildlife." Now that's what I call GREEN!


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