It Pays to Advertise, or Doesn't It?

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mfbertozzi
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Re: Data mining
mfbertozzi   11/25/2012 10:09:55 AM
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@Himanshugupta: I agree with your approach, even I am not sure tools for datamining are really fair; people say for example Big G uses un-fair analytics or on top of your account, provides ads based on subjects and main topics they have collected within your Inbox. That said, how will we be sure results from an automatical mining session are fair?


Himanshugupta
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Data mining
Himanshugupta   11/25/2012 9:50:19 AM
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This word, data mining, attracted my attention the most as i think this is one of the upcoming technology which is going to affect us all in coming years. This is also true that targeted advertisement has more impact than general ones as advertisers can fine tune their approach and engage customers more effectively.

Nemos
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Stradegy
Nemos   11/25/2012 4:08:23 AM
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Very interesting approach,

There is much difference between the type that the advertisers use. For instance, internet advertisements are using a different approach than the paper based, it is more brutal that's why it is more unwanted from the audience. Sometimes the friendly approach brings more customers comparable to any other type. Of course, Apple is using a good strategy (the huge lines outside of the stores waiting for the new product), but I don't know if this is successful in the long-term or what will happen if the competitors start to do the same? 

_hm
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Re: To educate public and Give them options
_hm   11/24/2012 7:06:42 PM
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@Adeniji: Yes, I do like to watch creative ads time and again and it is very educative to me. It also intergrates different cultures and different field like - art, acting/expression, music, audio/video, history, geography, culture, faith etc. They do are quite fascinating and can be used constructively.

 

Cryptoman
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Re: Best advertisers are the other users
Cryptoman   11/24/2012 10:43:13 AM
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@Adeniji

"But then, advertisement is not to mislead, its just that nobody will tell you everything about everything."

You have a very good point there. One automatically tends to think that the manufacturer is supposed to tell the consumer both the good and the bad things about a product but that is not the purpose of advertising after all. I think that is the key distinction between a "sales pitch" and "advertising". The consumer would expect the sales person to tell all about the product without any reservations to help the customer. I know this never happens but it is what is supposed to happen.

 

Adeniji Kayode
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Re: To educate public and Give them options
Adeniji Kayode   11/24/2012 6:50:09 AM
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@_hm,

You are right on that, sometimes,adverts also just create awareness in you mind even when you do not need such item.

Adeniji Kayode
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Re: Best advertisers are the other users
Adeniji Kayode   11/24/2012 6:47:32 AM
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@Crytoman,

you are right, the best way to buy is to search for people that have used the same product before.

But then, advertisement is not to mislead, its just that nobody will tell you everything about everything.

Adeniji Kayode
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Re: So how do Companies reach Consumers effectively now?
Adeniji Kayode   11/24/2012 6:41:03 AM
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@Atech4people.

The issue of adverts goes beyond making you to buy, it is also to create awareness and to influence your thinking so that when you have to advise a friend to buy an item, the advert you have watched comes to mind. So even if you are not buying, you come to believe in it and recommend it  to somebody else, then the day you decide to buy, it pop up first and most likely you will go for it.

That is why companies don,t stop advertising even when we do not have time to watch them.

_hm
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To educate public and Give them options
_hm   11/23/2012 9:11:01 PM
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Advertise in general convey its goal - educating customers and giving them option. One do not need to buy product after watching new product Ad.. But they give them option to evaluate it.

 

Cryptoman
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Best advertisers are the other users
Cryptoman   11/23/2012 11:22:58 AM
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To be honest, İ never take any notice of the advertisements of the manufacturers praising their own products. ahave you ever heard a single manufacturer saying a single negative thing about any of their products? No. Therefore, advertisements are always biased and misleading. İf you really want to know what the product is made of, either try it before you buy it and/or read forums and comments by other buyers. İf you use the internet resources carefully, you will successfully be able to build a clear picture on any product. That is my way of buying items anyways.

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