It Pays to Advertise, or Doesn't It?

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Adeniji Kayode
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Re: bang for buck
Adeniji Kayode   11/27/2012 3:24:59 AM
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@Mr Roques,

I agree all these reviews are good source of information about an item you are about to buy, my question is that what is the reaction of manufacturers about these reviews especially when they are compared with another product by another manufacturer and such product or item seem to come up second best which is contrary to the advert protrayed by the item manufacturer?

Adeniji Kayode
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Re: different audience different ads
Adeniji Kayode   11/26/2012 3:35:04 AM
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@prabhakar

I think Ads have the essential part of a product .

I agree with you on that, how will you tell the masses you have a new product if you will not advertise it.

I think the production coat and advertising cost goes along side with each other


Adeniji Kayode
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Re: bang for buck
Adeniji Kayode   11/26/2012 3:28:29 AM
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@Mr.Roques, you are right, reading the reviews written by others is really a good way of knowing so much about an item.A good review will talk about thr pros and cons of such item but I see it as a better way to advertise a product.

Adeniji Kayode
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Re: Stradegy
Adeniji Kayode   11/26/2012 3:23:13 AM
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@Nemos,

well that is a likely possibility, but then that is where innovation comes in. if you are doing well, you will always be copied or immitated but you have to keep moving forward by changing your strategy per time.

Adeniji Kayode
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Re: To educate public and Give them options
Adeniji Kayode   11/26/2012 3:18:32 AM
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@ _hm,

I agree with you on that, that is the reason wisemanufacturesr will do anything to get your attention and create an impression in your heart which will eventually pay-off sooner or later even when you are not conscious of it.

Adeniji Kayode
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Re: Best advertisers are the other users
Adeniji Kayode   11/26/2012 3:14:01 AM
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@Cryptoman,

You are right and that is the reason a wise consumer will carry a research about the item he is about to buy because every manufacturer want to portray it product as the best.

prabhakar_deosthali
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different audience different ads
prabhakar_deosthali   11/25/2012 11:36:31 PM
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In my opinion the AD world has changed quite a lot compared to what it was say 30 years ago.

New technologies -animation, graphics, high resolution pictures , morphing etc have added to the creativity of those ad geniuses.

The media - print, TV, radio and internet have made the advertisers to design ads differently for different media to target different segment of consumers.

That is why the shoestring budgets no more suffice. A few second AD slot on a prime time TV channel costs a millions.

 

I think Ads have the essential part of a product . An AD has become as essential as an in-fashion dress.

 

 

Ariella
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Re: bang for buck
Ariella   11/25/2012 7:39:09 PM
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@Mr Roques, good point. In fact, the expectation of reviews has changed the nature of how products are presented. Almost all online retailers now include reviews of what they offer for sale. The revies also refer to the retailers' level of service, sometimes pointing out that though the item was defective, the store took it back or replaced it without adding to the customer's aggravation. 

Mr. Roques
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Re: bang for buck
Mr. Roques   11/25/2012 6:01:47 PM
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Well, back in the days the most information we had about a product before we decided to buy it was from ads... now, in the information era, we have access to much more. From "friends" (actual friends or facebook friends or twitter followers) telling us what they think about it, to youtube reviews, amazon customer reviews, etc.

FLYINGSCOT
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bang for buck
FLYINGSCOT   11/25/2012 10:29:26 AM
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The trick in marketing is to hook a few key individuals that the masses will follow.  Blunderbuss advertising is normally a waste of money I reckon.

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