Why Chipmakers Are Buying Software Firms

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t.alex
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Re: Why chipmakers are buying
t.alex   6/1/2012 11:21:54 AM
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Barbara, i think you hit the right spot. Firstly engineers are not software guys and they are very busy to support all the hardware activities. Secondly the management would not bother to invest in software roadmap. It might be more cost effective to buy over another software firm.

mfbertozzi
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mfbertozzi   6/1/2012 9:04:05 AM
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In my modest opinion, there is also an additional (contingency) reason: due to financial crisis which is affecting any sectors across the globle, right now  a buy policy brings the benefit for allowing consistent savings to similar actions due to competitive price from sellers which maybe need funds and new financial capital.

elctrnx_lyf
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Re: Multiple service from the same company
elctrnx_lyf   5/31/2012 11:17:10 AM
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In general it takes quite a significant time to build the software work force with good knowledge of the product. It is very important to harvest in such engineers to provide efficient service to all the chip customers. So these acqusitions makes sense and most of the strtups always get into this with the idea of selling themselves in the future at premium price.

Jacob
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Multiple service from the same company
Jacob   5/31/2012 5:12:12 AM
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Brent, I think these types of acquisition can help the chip makers to offer a bundle of services with their products. I mean hardware and software along with a bundle of services, can attract more customers. Most of the customers are looking for single point of contact rather than preferring different vendors for different products for the same project.

prabhakar_deosthali
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prabhakar_deosthali   5/31/2012 2:08:26 AM
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The reason for buying the software companies looks obvious. Buying a software company gives the chip manufacturer a captive software resource which can provide the support for the chip as soon as it available in the market. The OS, the device drivers, Sample applications, all will be ready along with the product brochure.

That is a big marketing advantage which can kick-start the chip sales .

Barbara Jorgensen
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Why chipmakers are buying
Barbara Jorgensen   5/30/2012 3:11:05 PM
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It seems to me this is a classic make vs. buy decision. Although chip companies have tons of engineers, they aren't software engineers. On all fronts, most of these acquisitions seem to make sense.

TIOLUWA
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TIOLUWA   5/30/2012 12:29:16 PM
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Wow, this is really insightful.

I heard about Intel's aquisitions, but companies like Maxim and ARM, aquiring software companies shows a major trend: A shift from just simple products to Solutions.

and Yes, UI is at the for front of all that, followed by security.

These companies are trying to have a more complete solution to offer their customers, not just powerful chips, but workable solutions that can easily be ported into a wide range of applications.

This approach really helps to reduce a products time to market, becuase designers don't just buy components now, they buy various sub-systems and integrate them into one.



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