Too often, we make customer attraction and retention too complicated. It really is quite simple: take away the extraneous -- make it easy for your customers to choose your company and your products.
When Henry Ford introduced the Model T, he dispensed with the idea that a dizzying array of options, features, and customization was the key to success. Rather, through the Model T, Ford demonstrated that a simplified product offering is what customers want. More than 100 years later, I believe that Henry Ford is still right.
The other day I went to a company's webpage to learn more about their product offerings. The company offered five different products, each one seemingly more complicated than the last. I spent about 10 minutes trying to identify the differentiating factors and trying to determine which product, if any, would meet my needs. I never did purchase a product from that company, instead I purchased the product from another company -- one that offered me a clear choice and made the process easy.
When you look at your electronics product offerings, be honest. Are there product lines that are not popular? Not profitable? Eliminate those.
When you are putting together your product offerings, make it easy for your customers to see how your product will benefit them, how much value it will bring, and how they can purchase it. In this process, strip everything down and take away the jargon. When you do this you will be left with the essence of the product -- that's what your customers want.
One exercise you can do is to have someone who is not familiar (a family member or friend, for example) with your products take a look at your offerings. Do they understand what is being offered? What questions do they have? Taking a step back and having an outsider provide insight and input can be invaluable.
By taking the time to streamline your product offering and by presenting products in a clear and concise manner you are not only demonstrating that you have a solid offering, you also show customers you respect them.