|

3 Secrets to Creating Happy Customers

NO RATINGS
View comments: newest first | oldest first | threaded
Page 1 of 3   Next >   Last >>
Susan Fourtané
User Rank
Blogger
Re: Long term partnership
Susan Fourtané   10/12/2013 8:10:11 AM
NO RATINGS

nimantha,, 

I think customer satisfaction is more important that after-sales. 

-Susan

Susan Fourtané
User Rank
Blogger
Re: Long term partnership
Susan Fourtané   10/12/2013 8:09:23 AM
NO RATINGS

HH, 

I don't think thank you cards, and that sort of things help customers remain loyal. Instead, a good customer service is shown when the customer really needs customer support. If he doesn't have it, it is then when he will tell the story dozens of times putting your business at risk, but after all, that would be your fault, wouldn't it? 

-Susan

nimantha.d
User Rank
Supply Network Guru
Re: Long term partnership
nimantha.d   9/27/2013 4:42:41 AM
NO RATINGS

@Hospice: Indeed aftersales service is something which has to be given high priority. That is where you can stay in the market for a longer period of time.

jbond
User Rank
Supply Network Guru
Re: Long term partnership
jbond   9/24/2013 12:11:36 PM
NO RATINGS

Excellent point it is the after sales and follow up that makes the difference. If you are keeping your current customers happy they are more likely to spread the word and help with new customer sales. Word of mouth seems to be the best.

Hospice_Houngbo
User Rank
Supply Network Guru
Re: Long term partnership
Hospice_Houngbo   9/24/2013 9:05:46 AM
NO RATINGS

@nimantha.d

It is true that most customers will remain loyal if you show that they can count on you for a good after sales service, This implies using email marketing, thank you cards or other contact information to keep in touch with your customers. 

tech4people
User Rank
Supply Network Guru
Re: Long term partnership
tech4people   9/24/2013 8:18:58 AM
NO RATINGS

Nimantha,

You have to deal with that situation.

After all,So many studies have clearly pointed out that's easier to Sell Something to someone who already is your Customer than to Convince a New Customer.

Its basic Pschyology there.

You have to be willing to Devote atleast 30% of your Sales& Marketing Resources towards Old customers today helping them do their Job better!

That's the only way to win more Business from them Currently.

 

nimantha.d
User Rank
Supply Network Guru
Re: Long term partnership
nimantha.d   9/23/2013 11:15:28 PM
NO RATINGS

IMO, making customers happy will be easy but keeping them happy would be the toughest part. I feel if you need to keep customers happy you do need to provide a good after sales service. As long as you are in touch with the customer, the business and the relationship with the customer is safe   

tech4people
User Rank
Supply Network Guru
Re: The other side of the coin
tech4people   9/23/2013 11:58:01 AM
NO RATINGS

Prabhakar,

Unfortunately we have got to learn to live with such cases.

There will always be some Leakages involved in this process.

Its like this-Either you Give them the chance to play with your products(in the Hopes that they will place a Large Order later on) or we let them go elsewhere.

The best we can do is cut down on the Leakages by limiting Samples sent to a Fixed Number.

If you exceed that number ,No Sample for you.

tech4people
User Rank
Supply Network Guru
Re: Long term partnership
tech4people   9/23/2013 9:46:06 AM
NO RATINGS

_hm,

I am not at all surprised that you like them(Looking at how much experience you have here already).

Having 10 years experience is a great way to sort out the Has-beens from the Folks who really know what they are talking about .

I like it!!!!

prabhakar_deosthali
User Rank
Supply Network Guru
Re: The other side of the coin
prabhakar_deosthali   9/23/2013 9:04:00 AM
NO RATINGS

Ashish,

I agree with you on the points that the companies should provide some free samples to the designers to play around without expecting any immediate business in return.

But some engineers , in my experience take such suppliers for a ride . They portray a false picture of the so called on going projects and try to extract more and more samples, free gifts and so on.

This in my opinion goes beyond ethics in some cases and though the FAE may seem to obliging by fulfilling the demand, the overall impression becomes negative .

Page 1 of 3   Next >   Last >>


More Blogs from Frank Cavallaro
As the industry creates new electronics products, and new iterations of designs, it behooves us to look at how products are handled at end of life.
The proliferation of counterfeit electronic parts in the military supply chain is a well-publicized problem. One preventative method the DoD seems to be gravitating toward is advanced authenticating technologies. Here’s a look at what they’ve tried and recent contracts awarded by the Defense Advanced Research Projects Agency that indicate where they might be heading.
Flexibility is key to business success, especially in manufacturing. These three pillars of operational flexibility can put an organization on the road to success.
As Uber’s robot-trucking division is engulfed by legal troubles, several startups are poised to reinvent the freight business. Starsky Robotics, Embark, and Drive.ai all recently unveiled detailed plans regarding the next phases of their technologies. Which strategy will prove successful?
As we get buried in wrapping paper, what are some new ways to cut the waste?
Twitter Feed
EBN Online Twitter Feed
EBN Dialogue / LIVE CHAT
EBN Dialogue enables you to participate in live chats with notable leaders and luminaries. Open to the entire EBN community of electronics supply chain experts, these conversations see ideas shared, comments made, and questions asked and answered in real time. Listed below are upcoming and archived chats. Stay tuned and join in!
Archived Dialogues
Live Chat 01/15: CPOs Re-Shape Their Business Roles
Increasingly chief procurement officers (CPOs) are re-shaping their organizational role to focus on creating results far beyond cost controls. A new IBM survey explores how.
Live Chat 11/12: Examining the Cyberthreat to Supply Chains
The number of cyberattacks is on the rise and hackers are targeting the supply chain. Drew Smith, founder and CEO of InfoArmor, will be on hand to discuss the reality of today's threat landscape and what to do about it.