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Speak Volumes With Packaging

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tirlapur
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Supply Network Guru
Re : Speak Volumes With Packaging
tirlapur   10/28/2013 12:11:13 AM
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Packaging provides the icing to the cake. It not only binds the consumer and manufacturer on an emotional level, it also good brand value for the manufacturers. Many e-commerce sites have a dedicated user reviews section under each appliance and each of these pages get thousands of hits every day. Many people rate their goods on the basis of packaging as well. If due to packaging an appliance of Hitachi gets 4 out of 5 stars, the user will actually move onto another appliance having the same specifications, and select the other appliance even though the price is higher! So in this age, packaging does count.

t.alex
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Supply Network Guru
Re: packaging is definitely the new 'P'
t.alex   10/25/2013 9:56:27 AM
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Hailey, yes definitely the process requires a lot of effort and planning. For example, whether some products should be shipped to retailers in full packaging while some others are shipped separately from their packaging (i.e. the retailers will do the packaging themselves). 

HaileyMcK
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Blogger
Re: packaging is definitely the new 'P'
HaileyMcK   10/24/2013 8:41:06 PM
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@t.alex, and it's such a multilayered topic: the package of the device, then how many can you fit in a box and how many boxes on a pallette. A savings in any of these areas can reall save cost and space.

nimantha.d
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Supply Network Guru
Re: Beyond the Box
nimantha.d   10/23/2013 11:55:23 PM
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@Alison: Yes indeed but those things are all into marketing strategies isn't it?   

Alison Diana
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Inventory Controller
Beyond the Box
Alison Diana   10/22/2013 9:42:16 AM
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If your business has a retail presence, that packaging mindset should extend beyond the box into the bag. Abercrombie, Victoria's Secret, and Bloomingdale's, for example, have iconic shopping bags that some consumers hold onto as a mini-status symbol. 

Jacob
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Supply Network Guru
Re: Volume or thickness of packages
Jacob   10/21/2013 11:24:05 PM
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"Once its open there must be a smile on thed consumer's face.too much or too less documentation alwayz hurts."

SP, the primary concern in packing is about the saftey of the content and I feels that volume doesn't matter.

SP
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Supply Network Guru
Re: Volume or thickness of packages
SP   10/20/2013 2:23:04 PM
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Quite agree packaging of the product is quite an experience fr the customer. Its very imprtant how the consumer products are packaged. Easy to open and of course secure packaging are top choices. Once its open there must be a smile on thed consumer's face.too much or too less documentation alwayz hurts.

Jacob
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Supply Network Guru
Volume or thickness of packages
Jacob   10/18/2013 2:51:01 PM
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Frank, recently we had one blog in EBN about the necessity of keeping the package thinner, so that logistic and packing expenses can be reduced. But the fact is safety of the content material/device inside the packet is more important than either thickness or volume. Package is mainly meant for safety of the product.

t.alex
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Supply Network Guru
packaging is definitely the new 'P'
t.alex   10/18/2013 10:14:56 AM
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Packaging used to be part of 'Product' in 4P. But nowadays, it really stands out as a independent 'P' itself. A lot of thoughts have to be given to the packaging of the product as well as what would the customer might go through when they first lay their hand on the product.  Think about clam-shell packaging, it really hurts!



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