Looking Forward: The Occasional Pitfalls of Predictive Analytics

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Susan Fourtané
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Predictive analytics
Susan Fourtané   1/9/2015 3:47:01 PM

In today's business world you rarely find a stable environment. However, this doesn't mean that predictive analytics will never work in the case of a disruption. First, it depends on the disruption and second, it depends on the time line. 

Of course, if you are taking as example the case of computer vendors in the 80s you can't expect that they were going to predict sales impact as far as 30+ years in the future. Big data analytics didn't even exist as we know it today. Predictive analytics works best within reasonable periods of time. 


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