Spotting the Hidden Roadblock of Demand Planning

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User Rank
Supply Network Guru
Why marketing people?
_hm   9/13/2013 5:24:15 PM

@Joe: If organization needs to sale product by prommotion and incentive, most product can be sold easily. But this also makes marketing people redundant. You need sales and department to sale product at list price.


Hailey Lynne McKeefry
User Rank
Never would have thought of it
Hailey Lynne McKeefry   9/12/2013 7:58:51 PM

I worked for a time in the marketing department of a projector OEM. We were always coming up with great ideas for marketing programs... and now i'm wondering if we were messing up other departments without knowing it. It certainly makes  a lot of sense...I may have to send a note of apology.

Are there strategies organizations can use to get marketing/sales/planning folks together to really figure out if a proposed program is worth the planning headache?

User Rank
Supply Network Guru
big companies
SP   9/12/2013 2:00:45 PM

Nice article and well said. Wonder how these big companies like Apple handle the demand pressure.

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