Crowdsourcing the Counterfeiting Problem

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jesse_securecomponents
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Thanks, Hailey
jesse_securecomponents   4/18/2014 11:26:15 AM
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Hailey - thanks for sharing this. I am all for the exchange of data and information. I need to explore the site a bit more and better understand how the supplier rating system works before I determine how useful a tool it is.

Hailey Lynne McKeefry
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Re: Thanks, Hailey
Hailey Lynne McKeefry   4/18/2014 12:25:49 PM
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Thanks, Jesse. We look forward to hearing your thoughts once you've reviewed it. Like you, i believe that collaboration is going to be an important part of solving or at least mitigating this problem. Let us know what works and what doesn't!

aimeejune
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Re: Thanks, Hailey
aimeejune   4/18/2014 4:15:26 PM
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Hi, Jesse. I'm the editor of TGBN and, yes, the exchange of data and information can be an incredibly useful tool when it comes to sharing experiences with suppliers. The one-to-one exchange between peers or colleagues in an email or a phone call simply doesn't scale. Only a few benefit. The "one-to-many" concept behind community allows everyone to benefit. That's why we incorporate a Ratings & Review system (Bizarrevoice) into TGBN so that members could rate and review suppliers. To our friends in the non-electronics world, we say "think Angie's List meets Match.com". Buyers connect with other buyers and rate and review suppliers. 

There are plenty of great organizations creating standards and educating about best practices to prevent counterfeiting (this publication included!). Some of them have extensive lists of good suppliers. We strongly support all those organizations and their efforts. But access to that information can be limited and, worse yet, not all buyers are aware of what these organizations are trying to do. With the Supplier Directory on TGBN, we are allowing buyers to see for themselves who the good, the bad, and the ugly are based on the members reviews. 
We don't pretend this is a silver bullet. It's just another weapon in the arsenal.

I'd be happy to share more with you at any time. We recognize that this is a unique concept and we are anxious to educate. We are especially anxious to do our bit -- along with our participating members -- to help take the gray out of the gray market. 

Since we just recently launhced, we are still populating our Supplier Directory. Feel free to contact us regarding any suppliers you don't see there yet and we'll get them listed promptly.

cheers,

Aimee Kalnoskas
editor-in-chief, TGBN.



Hailey Lynne McKeefry
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Re: Thanks, Hailey
Hailey Lynne McKeefry   4/18/2014 8:30:24 PM
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@Aimee, welcome to the EBN community. We're glad to help get the conversation started.

Rich Krajewski
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Supply Network Guru
Except
Rich Krajewski   4/19/2014 3:42:22 PM
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"TGBN offers buyers and engineers the ability to collaborate and share their experiences with suppliers by rating them based on their quality, compliance controls, trustworthiness, and warranty."

Kind of like Angie's List, or even Facebook,

EXCEPT, did you know you can buy Likes and opinions on Facebook? Did you know you can hire companies to manage all of your online reputation?

Yes, you can. See

http://www.rhsmith.umd.edu/faculty/cdell/papers/onlineopinionforums.pdf

and

http://online.wsj.com/news/articles/SB10000872396390444840104577548982072928526

There are busy, little, paid bees buzzing around Wikipedia, Facebook, and any social media you care to mention, carefully promoting their source of honey.

That makes those online reviews automatically suspect.



 

Hailey Lynne McKeefry
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Re: Except
Hailey Lynne McKeefry   4/21/2014 1:44:19 AM
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@Rich, what you say is true..and don't get me started about what I learned about Amazon reviews working at a consumer electronics company. Scary stuff.  Many reviewers are paid under the assumption that no one is really willing to be teh first reviewer.

Rich Krajewski
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Supply Network Guru
Re: Except
Rich Krajewski   4/21/2014 4:08:27 AM
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It's part of our current decline, regardless of how small our cell phones become.



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