There are some things that one does not want to associate with. For example, you would never use a photo of a lemon with a product you want to launch, unless, of course, you are selling lemons. Similarly, I recently noticed an article stating that Mexico was the new Detroit. Hmmm.
When I think of Detroit, I think of Charlie LeDuff's Detroit: An American Autopsy, which pretty much says it all. It's a good if not disturbing look at the city, once the richest in the country in terms of mass production, automobiles, and blue-collar jobs and now the country's unemployment and illiteracy capital. Hence, maybe using Detroit as a good thing relative to a growing industry isn't the best possible choice.
Decay in Detroit, once the automotive capital of the world.
But I digress. What is new is that, if they aren't there already, every major global automaker will have an assembly plant in Mexico. Specifically, the state of Aguacalientes (literal translation -- hot waters) already has two plants with another under construction. The forecast for the town is the production of 1.1 million vehicles by 2020, according to the head of economic development in the state, Rodolfo Esau Garza de Vega. Elsewhere in the country, Kia is building a $1 billion plant near Monterrey.
The city of Aguacalientes, Mexico.
So far this year, Mexico is the 7th-largest automaker, up from 10th in 2009. And it's not the small models or pickup trucks that will be rolling out. Audi, Mercedes, BMW, and Infiniti are all planned within the next several years.
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