Design Con 2015

5 Things to Never Say in a Press Interview

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prabhakar_deosthali
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Supply Network Guru
The other side of the coin
prabhakar_deosthali   10/31/2014 1:17:16 PM
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Some of my experiences with such press briefings tell me that many times the reporters or editors who attend such briefings are not much interested in hearing what is being said by the company representative, or what product is being demonstrated.

Many times they will be just happy to collect whatever Press release the company has prepared and will be eager to finish the evening with a sumptuous dinner as a reward for their time spent.

Hailey Lynne McKeefry
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Blogger
Re: The other side of the coin
Hailey Lynne McKeefry   10/31/2014 1:31:10 PM
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My favorite types of meetings are those where we can get beyond content and into strategy. Many organizations don't prepare their folks for this type of organization. I love the times though when we can get beyond what is in the press release or on the corporate agenda and get to what the announcement demonstrates about trends in the industry, technological implications and the rest. That's when it gets interesting and exciting for me.

Susan Fourtané
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Blogger
Re: The other side of the coin
Susan Fourtané   11/3/2014 4:28:36 AM
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"Or he does the Hail Mary, the tried and true: “Good question -- we will get back to you on that one.”" In other words, boring, unoriginal clichés. -Susan

FLYINGSCOT
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Supply Network Guru
nice to know
FLYINGSCOT   11/3/2014 5:19:43 AM
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Thanks for the interesting article.  If ever I am this type of situation I will try to remember these tips.  Over the years I seen some seriously woeful press conferences ranging from people that looked like they could nto be bothered showing up to those who knew nothing about their product.

Hailey Lynne McKeefry
User Rank
Blogger
Re: nice to know
Hailey Lynne McKeefry   11/4/2014 7:17:19 PM
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@FlyingScot, at least you recognize the past mistakes. that's the first step to doing it differently going forward! :)



More Blogs from Mark Shapiro
In the past, meetings happened in meeting rooms, and sometimes on a phone call. Now, there's a new venue of choice: video. Video Skype, Google Hangouts, and others provide a great tool to create video interviews... when used strategically.
High-tech organizations should use face-to-face get togethers as an opportunity to build the brand.
Whitepapers have the potential to be a win-win-win scenario. Potential customers get a good education, media outlets get something to publish, and the high-tech author gets some good exposure.
Want to get the word out about your electronics products? Make sure it's easy for the press to work with your organization.

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