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Why Burger King Is a Better Role Model for the Electronics Supply Chain Than Amazon.com

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_hm
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Burger King Approach
_hm   5/18/2014 8:53:55 AM
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@David: Will you please exemplify Burger King Approach in simpler way?

 

Jacob
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Same day delivery at down to earth shipping charges
Jacob   5/18/2014 11:19:05 PM
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"Ever since it pioneered the virtual-storefront revolution, Amazon.com has often been cited as the gold standard for fast and cost-effective product delivery. Though there is no doubt that the "Amazonification" of fulfillment has changed expectations of customers in all channels,'

You are right DAVID. Same day delivery at down to earth shipping charges ensures speedy delivery at a very nominal price. Such offerings from Amazon are a role model for all other online ecommerce sites and customers are looking for such commitments from other vendors too.

Jacob
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Re: Burger King Approach
Jacob   5/18/2014 11:22:16 PM
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"Will you please exemplify Burger King Approach in simpler way?"

Hm, it's a slogan from MCD about speedy delivery.

nimantha.d
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Supply Network Guru
Re: Burger King Approach
nimantha.d   5/19/2014 5:47:44 AM
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@Jacob: Any fast food joint is about fast delivery. That is how its been designed for. 

FLYINGSCOT
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Supply Network Guru
one size does not fit all
FLYINGSCOT   5/19/2014 11:15:55 AM
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I reckon one size never filts all so segmentization is required to maximize customter satisfaction and profit. Some people want cheap at any cost ...sorry), ohter will pay whatever it takes for personalization.  If possible larger companies should try to serve all needs if possible. 

CPeterson
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Stock Keeper
Re: Burger King Approach
CPeterson   5/19/2014 2:42:46 PM
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@Jacob & @nimantha.d: Burger King Approach refers to Burger King's long running advertising campaign where Burger King offered to their customers the opportunity to have it 'your way.' The Burger King approach in the context of this article means a custom or specialized solution rather than a one size fits all.

Hailey Lynne McKeefry
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Blogger
Re: Burger King Approach
Hailey Lynne McKeefry   5/19/2014 8:58:44 PM
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@_HM, the jingle went "Hold the pickles, hold the lettuce, special orders don't upset us." Here's the commercial:



Jacob
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Supply Network Guru
Re: Burger King Approach
Jacob   5/19/2014 11:17:11 PM
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"Any fast food joint is about fast delivery. That is how its been designed for"

Nimantha, you are right and then only they can serve with hot.

Jacob
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Supply Network Guru
Re: Burger King Approach
Jacob   5/19/2014 11:19:07 PM
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"The Burger King approach in the context of this article means a custom or specialized solution rather than a one size fits all."

Peterson, thanks for the clarification. We meant it for speedy delivery

nimantha.d
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Supply Network Guru
Re: Burger King Approach
nimantha.d   5/20/2014 4:44:46 AM
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@Jacob: Yes indeed and that is whats been keeping them on track... 

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