Master Data Management: Key to Creating a Data-Driven Organization
7/10/2014

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Jacob
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Re: New Products for Marketing
Jacob   7/14/2014 1:10:25 AM
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"However, with a MDM solution you can maintain your information supply chain more efficiently by merging and centralizing product and digital assets/media across the enterprise to feed consistent, accurate and up-to-date information to multiple sales channels and to back-end applications.  "

Jenniffer, how far it's possible? It may require dedicated team to collect all relevant info's from market and coordinate by using MDM.

prabhakar_deosthali
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Master data Management
prabhakar_deosthali   7/12/2014 11:51:32 AM
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In my opinion , master data management is critical for retail suppliers where there will be multitude of customers and having their master records will help a retailer in promoting future products the existing customer base, giving rewards ofr loyalty, offering discounts for repeat orders and so on.

 

For the wholesalers , the  no of Master data records will be limited and the wholesalers normally have the long term contracts with their customers.

 

But all in all it is true that every organization has to nw become data centric to take advnatage of the information flows that are available from multiple channels in real time.

 

Rich Krajewski
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Re: I thought
Rich Krajewski   7/11/2014 2:22:06 PM
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Oh, okay. I got this message when I clicked the Download button:

"Please enter your business emails, free emails are not accepted."

So, I didn't go any further, but based on what you just said, I see I should have. Anyway, I disregarded the warning this time, put in my gmail address, and it worked! I was able to access the six-page paper from the e-mail that your company sent to me. That will teach me to not pay attention to signs!

Jennifer Krizanek
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Re: I thought
Jennifer Krizanek   7/11/2014 1:20:21 PM
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Hi Rich,

Hmmm...I just tried with my personal hotmail account and it worked. Not sure what the problem is, but I will check it out.

Rich Krajewski
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Re: I thought
Rich Krajewski   7/11/2014 1:17:02 PM
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"We have a great white paper The Impact of Fragmented Customer Data that explains this further. "

Oooo, it won't let me download the paper using a gmail.com account (or so it says). It wants my business e-mail address.

Jennifer Krizanek
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Re: I thought
Jennifer Krizanek   7/11/2014 1:07:08 PM
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Hi Rich,

The profiles would be updated with information about what they purchased, their history, and more.  The information would not only change depending on the customer's interaction with the company, but it gives organizations the ability to discover, create, and manage relationships between master data in each domain and organizations can enrich that information with external 3rd party data.  You can then export these enhaced master data records to frontline business processes to gain insights.  We have a great white paper The Impact of Fragmented Customer Data that explains this further. 

Rich Krajewski
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Re: I thought
Rich Krajewski   7/11/2014 12:46:09 PM
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Sorry I didn't understand. The customer profiles are not updated with each transaction? Then you are talking about lists of fairly static information, no? Once collected, it would not change much, if transaction characteristics were not updated, it seems to me.

Jennifer Krizanek
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Re: New Products for Marketing
Jennifer Krizanek   7/11/2014 8:31:04 AM
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Hi Jacob,

You are absolutely right!  Bringing new products to market is not an easy task.  There are a lot of things to consider and execute on outside of just managing the information.  However, with a MDM solution you can maintain your information supply chain more efficiently by merging and centralizing product and digital assets/media across the enterprise to feed consistent, accurate and up-to-date information to multiple sales channels and to back-end applications.  For more information I suggest checking out our industry solutions page for manufacturing.    

Jennifer Krizanek
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Re: I thought
Jennifer Krizanek   7/11/2014 8:05:13 AM
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Hi Rich,

Hmmm...not sure I understand your question fully...a master data management solution doesn't manage anything transactional.  For example, a MDM solution would manage the information and attributes of an organization's customers, such as their contact information. Most organizations have duplicate records of their customers due to different departments having their 'own' customer record <we just published a great blog article about this>. A MDM solution would obtain customer information from various existing internal sources and sometimes external 3rd party data sources, clean and validate that information, which wouth then create and manage a Golden Customer Record that can be published back to consuming systems across the enterprise.  For more information I would suggest checking out our Multidomain MDM page. 

Jacob
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New Products for Marketing
Jacob   7/11/2014 12:29:33 AM
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"Getting products to market faster enables electronic manufacturers to generate revenue earlier, increase margins, and establish a competitive advantage. It also allows richer and more accurate product information to be delivered on-demand in order to help improve up-sell and cross-sell conversions."

Jennifer, introducing a new product to the market has its own risk. Customer usability, acceptance and promotions are critical. User awareness is also important task as a part of advertisement/promotion. Those who are willing to take all these tasks, may not be possible to grab the market share also.

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